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Tag: Small Business
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118
What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups
Business Cover Story June 3, 2026

What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups

A new report shows immigrants founded many of America’s most valuable startups. ... more

5 mins read
Marco Poliveros
156
Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional
Business Cover Story May 31, 2026

Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional

New data shows TikTok Shop is becoming a powerful economic engine for ... more

4 mins read
Marco Poliveros
119
AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide
Business Cover Story May 27, 2026

AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide

A major new QuickBooks report shows AI is boosting productivity and revenue ... more

5 mins read
Marco Poliveros
130
Could Public Banks Help Latino Small Businesses in California? San Francisco Moves Closer Could Public Banks Help Latino Small Businesses in California? San Francisco Moves Closer
Business Insights May 21, 2026

Could Public Banks Help Latino Small Businesses in California? San Francisco Moves Closer

Supporters say a public bank could expand affordable housing and small business ... more

6 mins read
Marco Poliveros
159
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Business Cover Story May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
162
This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention
Business Cover Story May 18, 2026

This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention

Nas.com says anyone can launch an online store in seconds using AI, ... more

5 mins read
Marco Poliveros
143
Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time
Business Cover Story May 13, 2026

Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time

The launch of Claude for Small Business could matter for Los Angeles ... more

3 mins read
Marco Poliveros
188
Why Some LA Small Businesses Are Winning Customers Without Lowering Prices Why Some LA Small Businesses Are Winning Customers Without Lowering Prices
Business Insights April 29, 2026

Why Some LA Small Businesses Are Winning Customers Without Lowering Prices

As consumers become more selective, trust and transparency are driving loyalty and ... more

4 mins read
Lucilla S. Gomez
470
“I’m Not Going to LA” Travel Drop Sparks World Cup Fears “I’m Not Going to LA” Travel Drop Sparks World Cup Fears
LA April 26, 2026

“I’m Not Going to LA” Travel Drop Sparks World Cup Fears

Los Angeles tourism decline 2026 reflects a drop in international visitors linked ... more

4 mins read
Reynaldo Mena
253
Eva Longoria on Latina Entrepreneurship: Why Mentorship and Capital Still Decide Who Wins Eva Longoria on Latina Entrepreneurship: Why Mentorship and Capital Still Decide Who Wins
Business Insights April 3, 2026

Eva Longoria on Latina Entrepreneurship: Why Mentorship and Capital Still Decide Who Wins

Latina entrepreneurs funding gap continues to limit access to capital, even as ... more

4 mins read
Parriva
301
Latinas Are Driving the Freelance Boom as Work and Wages Shift Latinas Are Driving the Freelance Boom as Work and Wages Shift
Business Cover Story March 30, 2026

Latinas Are Driving the Freelance Boom as Work and Wages Shift

Latina freelancers growth United States is accelerating as rising costs and flexibility ... more

4 mins read
Parriva
633
“I Will Never Forget My Origins”: Ed Patuto Turns Art Into a Weapon of Resistance “I Will Never Forget My Origins”: Ed Patuto Turns Art Into a Weapon of Resistance
Community March 1, 2026

“I Will Never Forget My Origins”: Ed Patuto Turns Art Into a Weapon of Resistance

As ICE raids disrupt Latino neighborhoods, Irresistible Resistance Los Angeles brings art ... more

5 mins read
Reynaldo Mena
471
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Business Insights February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva
339
Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust
Business Insights February 3, 2026

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling isn’t about pushing more—it’s about understanding the customer better. Data, examples, ... more

3 mins read
Parriva
887
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

3 mins read
Parriva
346
Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants
Business February 2, 2026

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

As rising costs squeeze small businesses, one night of intentional support can ... more

3 mins read
Parriva
418
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva
547
Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself
Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

3 mins read
Parriva
546
California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze
Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

3 mins read
Parriva
472
Small Business Growth Mistakes That Can Turn Early Success Into Failure Small Business Growth Mistakes That Can Turn Early Success Into Failure
Business Insights January 13, 2026

Small Business Growth Mistakes That Can Turn Early Success Into Failure

From overexpansion to misread markets, these small business growth mistakes often appear ... more

4 mins read
Parriva

News Digest

Spain Favored Over Argentina as World Cup Final Drives Record Prediction Market Activity
Buying a Home Is Getting Harder for Young Adults, Especially in California
California Heat Safety Tips: How to Prevent Dehydration and Stay Safe During Extreme Heat
ACLU Report Says Expanded Immigration Enforcement Is Reshaping Daily Life for California Families
Dental Care Is Driving the Growth of Cross-Border Healthcare Among Older Americans

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