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Tag: Latino entrepreneurs
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155
Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait
Business Cover Story May 7, 2026

Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait

In Los Angeles and across California, founders face rising costs, limited funding, ... more

3 mins read
Marco Poliveros
93
Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs
Business Cover Story June 27, 2026

Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs

Latino entrepreneurs are launching businesses at record rates, but too few become ... more

8 mins read
Marco Poliveros
513
Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For
Business Insights January 16, 2026

Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For

Inside the real framework investors use to decide which startups scale—and which ... more

3 mins read
Parriva
373
McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth
Business Cover Story January 21, 2026

McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth

How Latino entrepreneurs—and even McDonald’s—are redefining value to survive, compete, and grow ... more

3 mins read
Parriva
172
Why Some LA Small Businesses Are Winning Customers Without Lowering Prices Why Some LA Small Businesses Are Winning Customers Without Lowering Prices
Business Insights April 29, 2026

Why Some LA Small Businesses Are Winning Customers Without Lowering Prices

As consumers become more selective, trust and transparency are driving loyalty and ... more

4 mins read
Lucilla S. Gomez
390
10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin 10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin
Business Insights February 23, 2026

10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin

Discover 10 proven strategies that help Latino entrepreneurs increase revenue, protect margins, ... more

3 mins read
Parriva
91
Small Businesses Posting 3 to 5 Times a Week Get Better Reach Than Daily Posting, New Data Shows Small Businesses Posting 3 to 5 Times a Week Get Better Reach Than Daily Posting, New Data Shows
Business Cover Story June 21, 2026

Small Businesses Posting 3 to 5 Times a Week Get Better Reach Than Daily Posting, New Data Shows

Marketing research shows that beyond 3–5 posts per week, small businesses often ... more

4 mins read
Marco Poliveros
120
Siemens Wins Historic SBA Lending License. Here’s What It Could Mean for California’s Latino Small Businesses Siemens Wins Historic SBA Lending License. Here’s What It Could Mean for California’s Latino Small Businesses
Business Cover Story June 30, 2026

Siemens Wins Historic SBA Lending License. Here’s What It Could Mean for California’s Latino Small Businesses

The federal government has approved Siemens as one of only 16 non-bank ... more

6 mins read
Lucilla S. Gomez
206
Selling Your Business Without Losing Value: The Mistakes That Cost Small Businesses the Most Selling Your Business Without Losing Value: The Mistakes That Cost Small Businesses the Most
Business Insights April 15, 2026

Selling Your Business Without Losing Value: The Mistakes That Cost Small Businesses the Most

Selling a business requires long-term planning and financial discipline. Experts from PwC ... more

3 mins read
Marco Poliveros
164
SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital
Business Cover Story May 21, 2026

SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital

The federal government is opening larger financing pathways for small businesses, but ... more

4 mins read
Andrea Perez
95
Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine
Politics Cover Story May 21, 2026

Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine

As Gavin Newsom responds to AI-driven layoffs, economists and business researchers increasingly ... more

5 mins read
Marco Poliveros
139
This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention
Business Cover Story May 18, 2026

This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention

Nas.com says anyone can launch an online store in seconds using AI, ... more

5 mins read
Marco Poliveros
453
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Business Insights February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva
98
AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide
Business Cover Story May 27, 2026

AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide

A major new QuickBooks report shows AI is boosting productivity and revenue ... more

5 mins read
Marco Poliveros
91
What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups
Business Cover Story June 3, 2026

What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups

A new report shows immigrants founded many of America’s most valuable startups. ... more

5 mins read
Marco Poliveros
322
Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work
Business Insights March 27, 2026

Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work

Latino entrepreneurs California economy growth is accelerating as AI disrupts jobs and ... more

3 mins read
Parriva
139
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Business Cover Story May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
676
Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding
Business Insights December 21, 2025

Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding

Google Pomelli uses brand-aware AI to help small businesses—including Latino-owned SMEs—create professional ... more

5 mins read
Parriva
398
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva
459
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena

News Digest

One in Three Latinos Say Being Hispanic Makes It Harder to Get Ahead in America, Pew Finds
As Robotaxis Spread Across Los Angeles, Some Latino Communities Ask: When Will It Be Our Turn?
The IRS Has a New Way to Remove Tax Penalties Automatically. Here’s Who Qualifies in 2026
New $200,000 Federal Student Loan Cap Could Put Medical School Out of Reach for Latino Students
California Cost of Living Crisis: State Ranked One of the Worst Places to Move to in 2026

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