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Tag: Latino entrepreneurs
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381
Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California
Latinos July 19, 2026

Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California

Inside the Los Angeles Wholesale Produce Market, farmers, importers, wholesalers, and entrepreneurs ... more

4 mins read
Lucilla S. Gomez
668
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Establish February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva Newsroom
343
AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide
Establish May 27, 2026

AI Is Now Mainstream for Small Businesses, But Many California Entrepreneurs Still Face a Growing Digital Divide

A major new QuickBooks report shows AI is boosting productivity and revenue ... more

5 mins read
Marco Poliveros
272
What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups
Small Business June 3, 2026

What Latino Entrepreneurs Can Learn From the Immigrants Behind America’s Biggest Startups

A new report shows immigrants founded many of America’s most valuable startups. ... more

5 mins read
Marco Poliveros
473
Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work
Business Insights March 27, 2026

Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work

Latino entrepreneurs California economy growth is accelerating as AI disrupts jobs and ... more

3 mins read
Parriva Newsroom
265
L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection
Business Policy September 3, 2026

L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection

A proposed Commercial Rental Property License would give Los Angeles County more ... more

6 mins read
Marco Poliveros
251
Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought
Business August 13, 2026

Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought

After losing his business during the pandemic, South Central entrepreneur Josue Calderón ... more

5 mins read
Reynaldo Mena
309
Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search
Grow August 3, 2026

Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search

Applications close Aug. 17, but the real opportunity may be learning how ... more

6 mins read
Marco Poliveros
507
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Establish May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
970
Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding
Business Insights December 21, 2025

Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding

Google Pomelli uses brand-aware AI to help small businesses—including Latino-owned SMEs—create professional ... more

5 mins read
Parriva Newsroom
571
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
639
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
312
Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses
Business Insights April 23, 2026

Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses

Canva introduced Canva AI 2.0 in Los Angeles, offering automation tools that ... more

3 mins read
Marco Poliveros
837
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom
339
Why It’s Getting Harder for Some California Small Businesses to Get Loans Why It’s Getting Harder for Some California Small Businesses to Get Loans
California September 24, 2026

Why It’s Getting Harder for Some California Small Businesses to Get Loans

SBA lending is down in 2026, while credit requirements, borrowing costs and ... more

6 mins read
Parriva Newsroom
972
California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze
Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

3 mins read
Parriva Newsroom
202
Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

5 mins read
Parriva Newsroom
299
The Biggest Startup Killer Is Building Something Nobody Needs The Biggest Startup Killer Is Building Something Nobody Needs
Small Business July 12, 2026

The Biggest Startup Killer Is Building Something Nobody Needs

The evidence is surprisingly clear. Most startups do not fail because of ... more

4 mins read
Marco Poliveros
829
Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know
Establish June 4, 2026

Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know

Online lenders can deliver funding in days instead of weeks, but speed ... more

5 mins read
Lucilla S. Gomez
166
Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’ Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’
Community September 29, 2026

Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’

He was an alcoholic; he left Oaxaca to leave that life behind. ... more

11 mins read
Reynaldo Mena

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When Eating Hurts: LA Groceries Take a Bigger Bite From Lower Incomes
Bye, Bye, Bye America? DOJ Targets 40 Naturalized Citizens for Denaturalization
Suicide ruling doesn’t end questions over Highland Park student’s death
A $1.8 Million Immigration Fine Just Hit a Legal Wall. What California Families Need to Know Now.

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