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Tag: Latino Business
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182
Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing
Business Cover Story August 7, 2026

Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing

Acquiring new customers is getting more expensive. Here's how entrepreneurs can turn ... more

8 mins read
Marco Poliveros
249
Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional
Business Cover Story May 31, 2026

Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional

New data shows TikTok Shop is becoming a powerful economic engine for ... more

4 mins read
Marco Poliveros
212
Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs
Business Cover Story June 27, 2026

Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs

Latino entrepreneurs are launching businesses at record rates, but too few become ... more

8 mins read
Marco Poliveros
220
What Latino Small Businesses Can Learn From the Olive Garden Controversy What Latino Small Businesses Can Learn From the Olive Garden Controversy
Business Cover Story July 25, 2026

What Latino Small Businesses Can Learn From the Olive Garden Controversy

A restaurant promotion unexpectedly became part of America's political conversation. For entrepreneurs, ... more

5 mins read
Marco Poliveros
432
Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants
Business February 2, 2026

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

As rising costs squeeze small businesses, one night of intentional support can ... more

3 mins read
Parriva Newsroom
230
USMCA Isn’t Ending, But California’s Small Businesses Face Years of Trade Uncertainty USMCA Isn’t Ending, But California’s Small Businesses Face Years of Trade Uncertainty
Business Cover Story July 4, 2026

USMCA Isn’t Ending, But California’s Small Businesses Face Years of Trade Uncertainty

The trade agreement remains in place, but annual reviews could create new ... more

5 mins read
Marco Poliveros
175
The Experience You Think Is Holding You Back May Be Your Business Advantage The Experience You Think Is Holding You Back May Be Your Business Advantage
Business Cover Story August 15, 2026

The Experience You Think Is Holding You Back May Be Your Business Advantage

MIT and Census research challenges the young-founder myth. For experienced workers considering ... more

12 mins read
Parriva Newsroom
775
Tapatío Sold After 55 Years as Ozempic Users Drive New Demand Tapatío Sold After 55 Years as Ozempic Users Drive New Demand
Food April 13, 2026

Tapatío Sold After 55 Years as Ozempic Users Drive New Demand

Tapatío hot sauce sale signals a major shift in Latino-owned business ownership, ... more

4 mins read
Reynaldo Mena
22
Survive the Storm: What Small Businesses Should Protect When Money Gets Tight Survive the Storm: What Small Businesses Should Protect When Money Gets Tight
Business Cover Story August 31, 2026

Survive the Storm: What Small Businesses Should Protect When Money Gets Tight

Inflation, rising costs and immigration enforcement are putting small businesses under extraordinary ... more

6 mins read
Marco Poliveros
265
SoFi Enters Small Business Lending. Here’s Why More Companies Are Competing for Entrepreneurs SoFi Enters Small Business Lending. Here’s Why More Companies Are Competing for Entrepreneurs
Business Cover Story July 1, 2026

SoFi Enters Small Business Lending. Here’s Why More Companies Are Competing for Entrepreneurs

The digital finance company says it wants to help entrepreneurs access faster ... more

6 mins read
Marco Poliveros
189
Senate GOP Kill Measure to End Iran War: What it Means to Your Pocket Book Senate GOP Kill Measure to End Iran War: What it Means to Your Pocket Book
Business Cover Story July 23, 2026

Senate GOP Kill Measure to End Iran War: What it Means to Your Pocket Book

The Senate's vote to reject a measure limiting U.S. military involvement in ... more

3 mins read
Marco Poliveros
337
Original King Taco Becomes a Piece of L.A. History Original King Taco Becomes a Piece of L.A. History
Food April 21, 2026

Original King Taco Becomes a Piece of L.A. History

King Taco Historic-Cultural Monument designation recognizes the restaurant’s role in shaping Latino ... more

2 mins read
Reynaldo Mena
243
Official World Cup Vendor Spots Are Gone. Here’s How LA Small Businesses Can Still Cash In on the Final Matches Official World Cup Vendor Spots Are Gone. Here’s How LA Small Businesses Can Still Cash In on the Final Matches
Business June 17, 2026

Official World Cup Vendor Spots Are Gone. Here’s How LA Small Businesses Can Still Cash In on the Final Matches

While official Fan Zone applications have closed, neighborhood businesses near stadiums, transit ... more

4 mins read
Marco Poliveros
225
More Than a Slow Economy: Why Latino-Owned Businesses in Los Angeles Are Fighting to Survive on Four Fronts More Than a Slow Economy: Why Latino-Owned Businesses in Los Angeles Are Fighting to Survive on Four Fronts
Business Cover Story July 7, 2026

More Than a Slow Economy: Why Latino-Owned Businesses in Los Angeles Are Fighting to Survive on Four Fronts

New reporting and economic research show many Latino entrepreneurs aren't facing a ... more

9 mins read
Marco Poliveros
583
LA28 Backs Small Businesses with 25% Contract Goal LA28 Backs Small Businesses with 25% Contract Goal
Business April 9, 2026

LA28 Backs Small Businesses with 25% Contract Goal

LA28 business opportunities aim to shift Olympic spending toward local and small ... more

3 mins read
Parriva Newsroom
463
How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work
Inspiration July 26, 2026

How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work

A longtime immigrant landscaper explains how immigration enforcement, inflation, and extreme heat ... more

6 mins read
Reynaldo Mena
216
How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands
Business Cover Story June 16, 2026

How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands

Affordable AI video platforms are giving Latino entrepreneurs access to professional-quality marketing ... more

5 mins read
Marco Poliveros
236
His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know
Business Cover Story June 24, 2026

His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know

When an unexpected hold was placed on a client payment, one California ... more

5 mins read
Reynaldo Mena
1,016
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

3 mins read
Parriva Newsroom
298
Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge
Business Cover Story April 27, 2026

Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge

Fernando Mendoza NFL Draft selection as the No 1 pick reflects a ... more

3 mins read
Andrea Perez

News Digest

Inside Safe Gets People Inside. But How Many Stay Housed?
H-2A Farmworkers: You Shouldn’t Have to Pay Thousands for a U.S. Farm Job
Rats Don’t Evacuate: The Real Issue in Boyle Heights
LAUSD Invests Millions in Athletic Facilities as Franklin and Roosevelt Seek Upgrades
The Fear of ICE Is Keeping People From Hospitals, Schools and 911

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