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Tag: Latino Business
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Name Author Title Date Views Comments Supporters
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206
Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing
Business Cover Story August 7, 2026

Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing

Acquiring new customers is getting more expensive. Here's how entrepreneurs can turn ... more

8 mins read
Marco Poliveros
261
Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional
Business Cover Story May 31, 2026

Why Thousands of Latino-Owned Businesses Say TikTok Is No Longer Optional

New data shows TikTok Shop is becoming a powerful economic engine for ... more

4 mins read
Marco Poliveros
227
Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs
Business Cover Story June 27, 2026

Why Latino-Owned Businesses Struggle to Scale Even Though They’re America’s Fastest-Growing Entrepreneurs

Latino entrepreneurs are launching businesses at record rates, but too few become ... more

8 mins read
Marco Poliveros
232
What Latino Small Businesses Can Learn From the Olive Garden Controversy What Latino Small Businesses Can Learn From the Olive Garden Controversy
Business Cover Story July 25, 2026

What Latino Small Businesses Can Learn From the Olive Garden Controversy

A restaurant promotion unexpectedly became part of America's political conversation. For entrepreneurs, ... more

5 mins read
Marco Poliveros
438
Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants
Business February 2, 2026

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

As rising costs squeeze small businesses, one night of intentional support can ... more

3 mins read
Parriva Newsroom
240
USMCA Isn’t Ending, But California’s Small Businesses Face Years of Trade Uncertainty USMCA Isn’t Ending, But California’s Small Businesses Face Years of Trade Uncertainty
Business Cover Story July 4, 2026

USMCA Isn’t Ending, But California’s Small Businesses Face Years of Trade Uncertainty

The trade agreement remains in place, but annual reviews could create new ... more

5 mins read
Marco Poliveros
198
The Experience You Think Is Holding You Back May Be Your Business Advantage The Experience You Think Is Holding You Back May Be Your Business Advantage
Business Cover Story August 15, 2026

The Experience You Think Is Holding You Back May Be Your Business Advantage

MIT and Census research challenges the young-founder myth. For experienced workers considering ... more

12 mins read
Parriva Newsroom
798
Tapatío Sold After 55 Years as Ozempic Users Drive New Demand Tapatío Sold After 55 Years as Ozempic Users Drive New Demand
Food April 13, 2026

Tapatío Sold After 55 Years as Ozempic Users Drive New Demand

Tapatío hot sauce sale signals a major shift in Latino-owned business ownership, ... more

4 mins read
Reynaldo Mena
120
Survive the Storm: What Small Businesses Should Protect When Money Gets Tight Survive the Storm: What Small Businesses Should Protect When Money Gets Tight
Business Cover Story August 31, 2026

Survive the Storm: What Small Businesses Should Protect When Money Gets Tight

Inflation, rising costs and immigration enforcement are putting small businesses under extraordinary ... more

6 mins read
Marco Poliveros
274
SoFi Enters Small Business Lending. Here’s Why More Companies Are Competing for Entrepreneurs SoFi Enters Small Business Lending. Here’s Why More Companies Are Competing for Entrepreneurs
Business Cover Story July 1, 2026

SoFi Enters Small Business Lending. Here’s Why More Companies Are Competing for Entrepreneurs

The digital finance company says it wants to help entrepreneurs access faster ... more

6 mins read
Marco Poliveros
205
Senate GOP Kill Measure to End Iran War: What it Means to Your Pocket Book Senate GOP Kill Measure to End Iran War: What it Means to Your Pocket Book
Business Cover Story July 23, 2026

Senate GOP Kill Measure to End Iran War: What it Means to Your Pocket Book

The Senate's vote to reject a measure limiting U.S. military involvement in ... more

3 mins read
Marco Poliveros
346
Original King Taco Becomes a Piece of L.A. History Original King Taco Becomes a Piece of L.A. History
Food April 21, 2026

Original King Taco Becomes a Piece of L.A. History

King Taco Historic-Cultural Monument designation recognizes the restaurant’s role in shaping Latino ... more

2 mins read
Reynaldo Mena
252
Official World Cup Vendor Spots Are Gone. Here’s How LA Small Businesses Can Still Cash In on the Final Matches Official World Cup Vendor Spots Are Gone. Here’s How LA Small Businesses Can Still Cash In on the Final Matches
Business June 17, 2026

Official World Cup Vendor Spots Are Gone. Here’s How LA Small Businesses Can Still Cash In on the Final Matches

While official Fan Zone applications have closed, neighborhood businesses near stadiums, transit ... more

4 mins read
Marco Poliveros
240
More Than a Slow Economy: Why Latino-Owned Businesses in Los Angeles Are Fighting to Survive on Four Fronts More Than a Slow Economy: Why Latino-Owned Businesses in Los Angeles Are Fighting to Survive on Four Fronts
Business Cover Story July 7, 2026

More Than a Slow Economy: Why Latino-Owned Businesses in Los Angeles Are Fighting to Survive on Four Fronts

New reporting and economic research show many Latino entrepreneurs aren't facing a ... more

9 mins read
Marco Poliveros
615
LA28 Backs Small Businesses with 25% Contract Goal LA28 Backs Small Businesses with 25% Contract Goal
Business April 9, 2026

LA28 Backs Small Businesses with 25% Contract Goal

LA28 business opportunities aim to shift Olympic spending toward local and small ... more

3 mins read
Parriva Newsroom
81
L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection
Business Cover Story September 3, 2026

L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection

A proposed Commercial Rental Property License would give Los Angeles County more ... more

6 mins read
Marco Poliveros
483
How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work
Inspiration July 26, 2026

How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work

A longtime immigrant landscaper explains how immigration enforcement, inflation, and extreme heat ... more

6 mins read
Reynaldo Mena
225
How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands
Business Cover Story June 16, 2026

How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands

Affordable AI video platforms are giving Latino entrepreneurs access to professional-quality marketing ... more

5 mins read
Marco Poliveros
244
His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know
Business Cover Story June 24, 2026

His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know

When an unexpected hold was placed on a client payment, one California ... more

5 mins read
Reynaldo Mena
1,027
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

3 mins read
Parriva Newsroom

News Digest

Trump Wants Cheaper Beef. Will You Actually Pay Less at the Grocery Store?
Labor Day in California: When Working Hard Still Isn’t Enough
Two Everyday Drinks Are Under the Cancer Microscope. What Latino Families Should Know
UCLA’s Medi-Cal Contract Ended. 9,000 Patients Now Face an Uncertain Future and Latinos May Carry a Large Share of the Impact
California Is Building More Housing. But Is It Becoming More Affordable?

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