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Tag: Small Business
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285
Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought
Business August 13, 2026

Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought

After losing his business during the pandemic, South Central entrepreneur Josue Calderón ... more

5 mins read
Reynaldo Mena
630
Ugarte vs. Mazariegos: What Kind of South L.A. Government Will District 9 Get? Ugarte vs. Mazariegos: What Kind of South L.A. Government Will District 9 Get?
2026 Races August 17, 2026

Ugarte vs. Mazariegos: What Kind of South L.A. Government Will District 9 Get?

The November runoff is more than a choice between two candidates. It ... more

12 mins read
Parriva Newsroom
293
The IRS Has a New Way to Remove Tax Penalties Automatically. Here’s Who Qualifies in 2026 The IRS Has a New Way to Remove Tax Penalties Automatically. Here’s Who Qualifies in 2026
Consumer Alert July 8, 2026

The IRS Has a New Way to Remove Tax Penalties Automatically. Here’s Who Qualifies in 2026

The IRS has replaced its old penalty forgiveness process with a new ... more

4 mins read
Marco Poliveros
928
“I Will Never Forget My Origins”: Ed Patuto Turns Art Into a Weapon of Resistance “I Will Never Forget My Origins”: Ed Patuto Turns Art Into a Weapon of Resistance
Community March 1, 2026

“I Will Never Forget My Origins”: Ed Patuto Turns Art Into a Weapon of Resistance

As ICE raids disrupt Latino neighborhoods, Irresistible Resistance Los Angeles brings art ... more

5 mins read
Reynaldo Mena
392
“Defeat Isn’t in My Vocabulary”: A Mexican Immigrant’s Fight to Keep Her Taco Shop Alive Amid ICE Raids And Economic Challenges “Defeat Isn’t in My Vocabulary”: A Mexican Immigrant’s Fight to Keep Her Taco Shop Alive Amid ICE Raids And Economic Challenges
Community August 4, 2026

“Defeat Isn’t in My Vocabulary”: A Mexican Immigrant’s Fight to Keep Her Taco Shop Alive Amid ICE Raids And Economic Challenges

The owner of Chapos Tacos says fear of immigration enforcement has reduced ... more

6 mins read
Reynaldo Mena
335
Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search
Grow August 3, 2026

Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search

Applications close Aug. 17, but the real opportunity may be learning how ... more

6 mins read
Marco Poliveros
623
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Establish May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
285
What Entrepreneurs Can Learn From Gianni Infantino’s Biggest Business Mistake What Entrepreneurs Can Learn From Gianni Infantino’s Biggest Business Mistake
Mature August 5, 2026

What Entrepreneurs Can Learn From Gianni Infantino’s Biggest Business Mistake

FIFA's failed commercial expansion offers entrepreneurs a powerful lesson about growth, transparency, ... more

5 mins read
Marco Poliveros
595
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
353
From Main Street to Silicon Valley: New Research Suggests Immigration Restrictions Carry Growing Economic Costs From Main Street to Silicon Valley: New Research Suggests Immigration Restrictions Carry Growing Economic Costs
Immigration July 7, 2026

From Main Street to Silicon Valley: New Research Suggests Immigration Restrictions Carry Growing Economic Costs

Three new reports, from Los Angeles County, leading economists and the Federal ... more

6 mins read
Lucilla S. Gomez
416
Downtown Los Angeles Vacancy Crisis Is Visible Around City Hall Downtown Los Angeles Vacancy Crisis Is Visible Around City Hall
Business September 28, 2026

Downtown Los Angeles Vacancy Crisis Is Visible Around City Hall

Downtown Los Angeles is adding residents and showing signs of recovery, but ... more

7 mins read
Marco Poliveros
429
Your Customers Are Searching for You. Can They Find You? Your Customers Are Searching for You. Can They Find You?
Establish September 6, 2026

Your Customers Are Searching for You. Can They Find You?

For a small business, the customer may be only a few taps ... more

6 mins read
Marco Poliveros
323
Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing
Establish August 7, 2026

Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing

Acquiring new customers is getting more expensive. Here's how entrepreneurs can turn ... more

8 mins read
Marco Poliveros
489
Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust
Establish February 3, 2026

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling isn’t about pushing more—it’s about understanding the customer better. Data, examples, ... more

3 mins read
Parriva Newsroom
325
Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them
Establish June 22, 2026

Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them

AI-generated reviews, fake feedback, and rating inflation are changing how people shop, ... more

4 mins read
Marco Poliveros
1,027
California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze
Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

3 mins read
Parriva Newsroom
423
California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs
Business Cover Story July 16, 2026

California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs

A proposed statewide program would let eligible businesses temporarily open in vacant ... more

5 mins read
Marco Poliveros
274
Nearly 200,000 People Cross Into California Daily. Here’s How the Border Fuels the State’s Economy Nearly 200,000 People Cross Into California Daily. Here’s How the Border Fuels the State’s Economy
California September 15, 2026

Nearly 200,000 People Cross Into California Daily. Here’s How the Border Fuels the State’s Economy

For Southern California, the border with Mexico is more than a line ... more

6 mins read
Andrea Perez
1,820
California Governor Election 2026: Becerra vs. Hilton, Where They Stand on the Issues That Matter Most to Families California Governor Election 2026: Becerra vs. Hilton, Where They Stand on the Issues That Matter Most to Families
2026 Races July 27, 2026

California Governor Election 2026: Becerra vs. Hilton, Where They Stand on the Issues That Matter Most to Families

California voters will choose between Xavier Becerra and Steve Hilton in November ... more

6 mins read
Parriva Newsroom
635
California’s August 13 Bill-Kill Day: Which Housing, Health, Immigration, Education and Small Business Bills Survived? California’s August 13 Bill-Kill Day: Which Housing, Health, Immigration, Education and Small Business Bills Survived?
Cover Story August 13, 2026

California’s August 13 Bill-Kill Day: Which Housing, Health, Immigration, Education and Small Business Bills Survived?

California lawmakers put hundreds of bills through a major August 13 suspense-file ... more

9 mins read
Parriva Newsroom

News Digest

Loud Online, Quiet in the Streets: California’s Muted Response to a New ICE Surge
They Fled Domestic Abuse. ICE Detained Them Instead.
Inflation Is Rising Beyond Gasoline, Driving Up the Cost of Everyday Life
Sixty Six Percent of Hispanic Adults Say they Lack a Three Month Emergency Fund
Green Card Lottery 2027: New Registration Deadlines Explained

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