Parriva
Articles
Politics
Housing
Education
Other
Immigration Health
Business
Small Business
Business Listings
Resources
Inspiring Interviews
Start a Petition
Tag: Latino entrepreneurs
Title
Name Author Title Date Views Comments Supporters
Descending
Ascending Descending
268
Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine
Politics Cover Story May 21, 2026

Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine

As Gavin Newsom responds to AI-driven layoffs, economists and business researchers increasingly ... more

5 mins read
Marco Poliveros
510
McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth
Grow January 21, 2026

McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth

How Latino entrepreneurs—and even McDonald’s—are redefining value to survive, compete, and grow ... more

3 mins read
Parriva Newsroom
362
Luxury Home Cleaning in Los Angeles: Why Demand Remains Strong in a Changing Market Luxury Home Cleaning in Los Angeles: Why Demand Remains Strong in a Changing Market
Small Business July 28, 2026

Luxury Home Cleaning in Los Angeles: Why Demand Remains Strong in a Changing Market

As immigration uncertainty affects parts of the service economy, some Latino workers ... more

3 mins read
Marco Poliveros
381
Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California
Latinos July 19, 2026

Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California

Inside the Los Angeles Wholesale Produce Market, farmers, importers, wholesalers, and entrepreneurs ... more

4 mins read
Lucilla S. Gomez
251
Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought
Business August 13, 2026

Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought

After losing his business during the pandemic, South Central entrepreneur Josue Calderón ... more

5 mins read
Reynaldo Mena
668
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Establish February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva Newsroom
473
Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work
Business Insights March 27, 2026

Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work

Latino entrepreneurs California economy growth is accelerating as AI disrupts jobs and ... more

3 mins read
Parriva Newsroom
265
L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection
Business Policy September 3, 2026

L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection

A proposed Commercial Rental Property License would give Los Angeles County more ... more

6 mins read
Marco Poliveros
507
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Establish May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
970
Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding
Business Insights December 21, 2025

Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding

Google Pomelli uses brand-aware AI to help small businesses—including Latino-owned SMEs—create professional ... more

5 mins read
Parriva Newsroom
571
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
202
Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

5 mins read
Parriva Newsroom
205
Do Entrepreneurs Have a Different Kind of Brain? What Neuroscience Actually Shows Do Entrepreneurs Have a Different Kind of Brain? What Neuroscience Actually Shows
Small Business September 11, 2026

Do Entrepreneurs Have a Different Kind of Brain? What Neuroscience Actually Shows

New research is finding differences in how entrepreneurs process risk, uncertainty and ... more

6 mins read
Marco Poliveros
312
Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses
Business Insights April 23, 2026

Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses

Canva introduced Canva AI 2.0 in Los Angeles, offering automation tools that ... more

3 mins read
Marco Poliveros
972
California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze
Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

3 mins read
Parriva Newsroom
837
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom
285
By Day, They Run Small Businesses. By Night, They Deliver for Amazon. By Day, They Run Small Businesses. By Night, They Deliver for Amazon.
Mature August 28, 2026

By Day, They Run Small Businesses. By Night, They Deliver for Amazon.

A Los Angeles coffee shop owner is driving for gig apps just ... more

5 mins read
Reynaldo Mena
829
Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know
Establish June 4, 2026

Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know

Online lenders can deliver funding in days instead of weeks, but speed ... more

5 mins read
Lucilla S. Gomez
166
Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’ Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’
Community September 29, 2026

Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’

He was an alcoholic; he left Oaxaca to leave that life behind. ... more

11 mins read
Reynaldo Mena
580
AI Marketing Platform Aims to Replace Agencies for Small Businesses AI Marketing Platform Aims to Replace Agencies for Small Businesses
Business Cover Story March 9, 2026

AI Marketing Platform Aims to Replace Agencies for Small Businesses

A new generation of AI marketing tools for small businesses is emerging, ... more

4 mins read
Parriva Newsroom

News Digest

Cameras Can Catch Speeders. Can They Stop Traffic Deaths?
When Eating Hurts: LA Groceries Take a Bigger Bite From Lower Incomes
Bye, Bye, Bye America? DOJ Targets 40 Naturalized Citizens for Denaturalization
Suicide ruling doesn’t end questions over Highland Park student’s death
A $1.8 Million Immigration Fine Just Hit a Legal Wall. What California Families Need to Know Now.

Report

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member
  • Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this
EnglishEspañol