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Tag: Latino entrepreneurs
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334
Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait
Business Cover Story May 7, 2026

Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait

In Los Angeles and across California, founders face rising costs, limited funding, ... more

3 mins read
Marco Poliveros
390
Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat
Establish July 10, 2026

Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat

As economic pressures mount across Los Angeles, small business owners are increasingly ... more

5 mins read
Marco Poliveros
837
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom
265
L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection
Business Policy September 3, 2026

L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection

A proposed Commercial Rental Property License would give Los Angeles County more ... more

6 mins read
Marco Poliveros
339
This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention
Small Business May 18, 2026

This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention

Nas.com says anyone can launch an online store in seconds using AI, ... more

5 mins read
Marco Poliveros
300
The Biggest Startup Killer Is Building Something Nobody Needs The Biggest Startup Killer Is Building Something Nobody Needs
Small Business July 12, 2026

The Biggest Startup Killer Is Building Something Nobody Needs

The evidence is surprisingly clear. Most startups do not fail because of ... more

4 mins read
Marco Poliveros
571
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
205
Do Entrepreneurs Have a Different Kind of Brain? What Neuroscience Actually Shows Do Entrepreneurs Have a Different Kind of Brain? What Neuroscience Actually Shows
Small Business September 11, 2026

Do Entrepreneurs Have a Different Kind of Brain? What Neuroscience Actually Shows

New research is finding differences in how entrepreneurs process risk, uncertainty and ... more

6 mins read
Marco Poliveros
515
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Establish May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
380
Why Your Business Plan Failed and Why That May Be Good News Why Your Business Plan Failed and Why That May Be Good News
Small Business July 18, 2026

Why Your Business Plan Failed and Why That May Be Good News

Successful entrepreneurs don't treat their first business plan as a prediction. They ... more

6 mins read
Marco Poliveros
642
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
202
Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

5 mins read
Parriva Newsroom
268
Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine
Politics Cover Story May 21, 2026

Newsom Executive Order Is Preparing California for AI Job Losses. Experts Say Latino Small Businesses May Be the Real Job Engine

As Gavin Newsom responds to AI-driven layoffs, economists and business researchers increasingly ... more

5 mins read
Marco Poliveros
381
Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California
Latinos July 19, 2026

Los Angeles Wholesale Produce Market: How Latino-Owned Businesses Help Feed Southern California

Inside the Los Angeles Wholesale Produce Market, farmers, importers, wholesalers, and entrepreneurs ... more

4 mins read
Lucilla S. Gomez
668
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Establish February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva Newsroom
191
When a Small Business Closes, What Happens to the Person Who Built It? When a Small Business Closes, What Happens to the Person Who Built It?
Small Business September 19, 2026

When a Small Business Closes, What Happens to the Person Who Built It?

For many owners, closing a business can mean losing far more than ... more

8 mins read
Marco Poliveros
375
SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital
Grow May 21, 2026

SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital

The federal government is opening larger financing pathways for small businesses, but ... more

4 mins read
Andrea Perez
363
Luxury Home Cleaning in Los Angeles: Why Demand Remains Strong in a Changing Market Luxury Home Cleaning in Los Angeles: Why Demand Remains Strong in a Changing Market
Small Business July 28, 2026

Luxury Home Cleaning in Los Angeles: Why Demand Remains Strong in a Changing Market

As immigration uncertainty affects parts of the service economy, some Latino workers ... more

3 mins read
Marco Poliveros
532
10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin 10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin
Establish February 23, 2026

10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin

Discover 10 proven strategies that help Latino entrepreneurs increase revenue, protect margins, ... more

3 mins read
Parriva Newsroom
339
Why It’s Getting Harder for Some California Small Businesses to Get Loans Why It’s Getting Harder for Some California Small Businesses to Get Loans
California September 24, 2026

Why It’s Getting Harder for Some California Small Businesses to Get Loans

SBA lending is down in 2026, while credit requirements, borrowing costs and ... more

6 mins read
Parriva Newsroom

News Digest

Cameras Can Catch Speeders. Can They Stop Traffic Deaths?
When Eating Hurts: LA Groceries Take a Bigger Bite From Lower Incomes
Bye, Bye, Bye America? DOJ Targets 40 Naturalized Citizens for Denaturalization
Suicide ruling doesn’t end questions over Highland Park student’s death
A $1.8 Million Immigration Fine Just Hit a Legal Wall. What California Families Need to Know Now.

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