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Tag: Latino entrepreneurs
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332
Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait
Business Cover Story May 7, 2026

Why So Many Startups Fail in California: It’s Not Just Bad Ideas, It’s Time, Capital, and Who Can Survive the Wait

In Los Angeles and across California, founders face rising costs, limited funding, ... more

3 mins read
Marco Poliveros
390
Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat
Establish July 10, 2026

Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat

As economic pressures mount across Los Angeles, small business owners are increasingly ... more

5 mins read
Marco Poliveros
265
L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection
Business Policy September 3, 2026

L.A. County Moves to Track Commercial Rents and Give Small Businesses More Protection

A proposed Commercial Rental Property License would give Los Angeles County more ... more

6 mins read
Marco Poliveros
373
SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital
Grow May 21, 2026

SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital

The federal government is opening larger financing pathways for small businesses, but ... more

4 mins read
Andrea Perez
571
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
202
Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

5 mins read
Parriva Newsroom
668
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Establish February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva Newsroom
532
10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin 10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin
Establish February 23, 2026

10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin

Discover 10 proven strategies that help Latino entrepreneurs increase revenue, protect margins, ... more

3 mins read
Parriva Newsroom
339
Why It’s Getting Harder for Some California Small Businesses to Get Loans Why It’s Getting Harder for Some California Small Businesses to Get Loans
California September 24, 2026

Why It’s Getting Harder for Some California Small Businesses to Get Loans

SBA lending is down in 2026, while credit requirements, borrowing costs and ... more

6 mins read
Parriva Newsroom
580
AI Marketing Platform Aims to Replace Agencies for Small Businesses AI Marketing Platform Aims to Replace Agencies for Small Businesses
Business Cover Story March 9, 2026

AI Marketing Platform Aims to Replace Agencies for Small Businesses

A new generation of AI marketing tools for small businesses is emerging, ... more

4 mins read
Parriva Newsroom
369
Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins
Establish August 10, 2026

Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins

Costs are rising while customers are watching their spending. Here is how ... more

11 mins read
Parriva Newsroom
473
Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work
Business Insights March 27, 2026

Latino Entrepreneurs Are Powering California’s Economy as AI Reshapes Work

Latino entrepreneurs California economy growth is accelerating as AI disrupts jobs and ... more

3 mins read
Parriva Newsroom
970
Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding
Business Insights December 21, 2025

Google Pomelli: The AI Marketing Tool That Could Change Small Business Branding

Google Pomelli uses brand-aware AI to help small businesses—including Latino-owned SMEs—create professional ... more

5 mins read
Parriva Newsroom
730
Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For
Business Insights January 16, 2026

Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For

Inside the real framework investors use to decide which startups scale—and which ... more

3 mins read
Parriva Newsroom
510
McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth
Grow January 21, 2026

McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth

How Latino entrepreneurs—and even McDonald’s—are redefining value to survive, compete, and grow ... more

3 mins read
Parriva Newsroom
335
The Experience You Think Is Holding You Back May Be Your Business Advantage The Experience You Think Is Holding You Back May Be Your Business Advantage
Small Business August 15, 2026

The Experience You Think Is Holding You Back May Be Your Business Advantage

MIT and Census research challenges the young-founder myth. For experienced workers considering ... more

12 mins read
Parriva Newsroom
972
California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze
Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

3 mins read
Parriva Newsroom
837
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom
639
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
166
Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’ Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’
Community September 29, 2026

Arturo Aguilar Was Knocked Down Again and Again. He Got Up Every Time: ‘Trump Is Not an Excuse to Stop Dreaming’

He was an alcoholic; he left Oaxaca to leave that life behind. ... more

11 mins read
Reynaldo Mena

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Suicide ruling doesn’t end questions over Highland Park student’s death
A $1.8 Million Immigration Fine Just Hit a Legal Wall. What California Families Need to Know Now.

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