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Category: Business Cover Story
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295
Women Leaders Are Driving AI Strategy. But Latina Talent Risks Being Left Behind Women Leaders Are Driving AI Strategy. But Latina Talent Risks Being Left Behind
Business Cover Story April 16, 2026

Women Leaders Are Driving AI Strategy. But Latina Talent Risks Being Left Behind

Women leaders AI strategy is driving how companies adopt AI, but gaps ... more

3 mins read
Andrea Perez
197
Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves
Business Cover Story July 14, 2026

Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves

California's emergency drought rules may be over, but permanent conservation requirements are ... more

5 mins read
Marco Poliveros
688
Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026 Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026
Business Cover Story January 22, 2026

Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026

With no rate cuts in sight, borrowing costs remain high — forcing ... more

3 mins read
Parriva Newsroom
232
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Business Cover Story May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
150
Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing
Business Cover Story August 7, 2026

Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing

Acquiring new customers is getting more expensive. Here's how entrepreneurs can turn ... more

8 mins read
Marco Poliveros
470
AI Marketing Platform Aims to Replace Agencies for Small Businesses AI Marketing Platform Aims to Replace Agencies for Small Businesses
Business Cover Story March 9, 2026

AI Marketing Platform Aims to Replace Agencies for Small Businesses

A new generation of AI marketing tools for small businesses is emerging, ... more

4 mins read
Parriva Newsroom
204
Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them
Business Cover Story June 22, 2026

Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them

AI-generated reviews, fake feedback, and rating inflation are changing how people shop, ... more

4 mins read
Marco Poliveros
284
Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine
Business Cover Story April 20, 2026

Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine

Eva Longoria UCLA investment aims to close the Latina wealth gap by ... more

3 mins read
Lucilla S. Gomez
234
California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs
Business Cover Story July 16, 2026

California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs

A proposed statewide program would let eligible businesses temporarily open in vacant ... more

5 mins read
Marco Poliveros
714
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom
397
Latino Entrepreneurs Started Nearly 2 Million Businesses According to the Kauffman Foundation Report Latino Entrepreneurs Started Nearly 2 Million Businesses According to the Kauffman Foundation Report
Business Cover Story May 20, 2026

Latino Entrepreneurs Started Nearly 2 Million Businesses According to the Kauffman Foundation Report

The latest entrepreneurship findings highlight the growing economic power of Latino and ... more

5 mins read
Marco Poliveros
151
Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins
Business Cover Story August 10, 2026

Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins

Costs are rising while customers are watching their spending. Here is how ... more

11 mins read
Parriva Newsroom
467
New U.S. Tariff Investigations Could Reshape Trade With Mexico New U.S. Tariff Investigations Could Reshape Trade With Mexico
Business Cover Story March 13, 2026

New U.S. Tariff Investigations Could Reshape Trade With Mexico

The new Section 301 tariff investigations could redefine U.S. trade policy with ... more

3 mins read
Parriva Newsroom
233
His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know
Business Cover Story June 24, 2026

His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know

When an unexpected hold was placed on a client payment, one California ... more

5 mins read
Reynaldo Mena
291
Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge
Business Cover Story April 27, 2026

Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge

Fernando Mendoza NFL Draft selection as the No 1 pick reflects a ... more

3 mins read
Andrea Perez
266
Why Your Business Plan Failed and Why That May Be Good News Why Your Business Plan Failed and Why That May Be Good News
Business Cover Story July 18, 2026

Why Your Business Plan Failed and Why That May Be Good News

Successful entrepreneurs don't treat their first business plan as a prediction. They ... more

6 mins read
Marco Poliveros
472
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
290
SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital
Business Cover Story May 21, 2026

SBA Doubles Small Business Loan Limits to $10 Million as Latino Entrepreneurs Push for More Access to Capital

The federal government is opening larger financing pathways for small businesses, but ... more

4 mins read
Andrea Perez
101
How California Small Businesses Can Get Government Contracts; and Where to Start How California Small Businesses Can Get Government Contracts; and Where to Start
Business Cover Story August 12, 2026

How California Small Businesses Can Get Government Contracts; and Where to Start

From California's Cal eProcure system to Los Angeles County and federal opportunities, ... more

11 mins read
Parriva Newsroom
754
A Turning Point for California Wine: Why Younger Americans Are Drinking Less A Turning Point for California Wine: Why Younger Americans Are Drinking Less
Business Cover Story March 14, 2026

A Turning Point for California Wine: Why Younger Americans Are Drinking Less

The California wine industry decline is reshaping vineyards, jobs, and rural economies ... more

3 mins read
Parriva Newsroom

News Digest

LAUSD Is Dropping César Chávez From Its School Names. In El Sereno, the Change Is Already Here
Why Your L.A. Apartment Utility Bill May Not Match What You Actually Use
Why Dolly Parton Resonates With Latina Women: Poverty, Heartbreak, Sacrifice and the Power of Her Stories
Do SNAP Soda Restrictions Really Work? What New Research Means for CalFresh Families
The Baldness Cure May Be Getting Closer, But 2026’s Biggest Hair Breakthroughs Still Come With a Catch

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