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Category: Business Cover Story
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605
LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business
Business Cover Story January 14, 2026

LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business

A new county program offers more than 280 health-code-compliant carts, lowering barriers ... more

4 mins read
Parriva Newsroom
457
Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds
Business Cover Story March 3, 2026

Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds

Recent NFAP research shows reducing immigrant labor worsens shortages, raises costs, and ... more

3 mins read
Parriva Newsroom
644
Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling
Business Cover Story February 17, 2026

Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling

Goldman Sachs and Federal Reserve data point to an 80% drop in ... more

3 mins read
Parriva Newsroom
166
Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search
Business Cover Story August 3, 2026

Want to See Your Product on Store Shelves? What Latino Entrepreneurs Can Learn From Dollar General’s Supplier Search

Applications close Aug. 17, but the real opportunity may be learning how ... more

6 mins read
Marco Poliveros
101
How California Small Businesses Can Get Government Contracts; and Where to Start How California Small Businesses Can Get Government Contracts; and Where to Start
Business Cover Story August 12, 2026

How California Small Businesses Can Get Government Contracts; and Where to Start

From California's Cal eProcure system to Los Angeles County and federal opportunities, ... more

11 mins read
Parriva Newsroom
470
Home Depot Faces Boycotts as Housing Slowdown Deepens Home Depot Faces Boycotts as Housing Slowdown Deepens
Business Cover Story February 26, 2026

Home Depot Faces Boycotts as Housing Slowdown Deepens

Home Depot boycott impact intersects with a stalled housing market, raising economic ... more

3 mins read
Parriva Newsroom
232
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Business Cover Story May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
165
What Entrepreneurs Can Learn From Gianni Infantino’s Biggest Business Mistake What Entrepreneurs Can Learn From Gianni Infantino’s Biggest Business Mistake
Business Cover Story August 5, 2026

What Entrepreneurs Can Learn From Gianni Infantino’s Biggest Business Mistake

FIFA's failed commercial expansion offers entrepreneurs a powerful lesson about growth, transparency, ... more

5 mins read
Marco Poliveros
680
FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers
Business Cover Story January 13, 2026

FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers

The FTC’s action against Pearl AI highlights risks of deceptive subscriptions, with ... more

3 mins read
Roaldo
472
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
291
Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge
Business Cover Story April 27, 2026

Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge

Fernando Mendoza NFL Draft selection as the No 1 pick reflects a ... more

3 mins read
Andrea Perez
688
Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026 Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026
Business Cover Story January 22, 2026

Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026

With no rate cuts in sight, borrowing costs remain high — forcing ... more

3 mins read
Parriva Newsroom
284
Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine
Business Cover Story April 20, 2026

Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine

Eva Longoria UCLA investment aims to close the Latina wealth gap by ... more

3 mins read
Lucilla S. Gomez
150
Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing
Business Cover Story August 7, 2026

Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing

Acquiring new customers is getting more expensive. Here's how entrepreneurs can turn ... more

8 mins read
Marco Poliveros
549
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
204
Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them
Business Cover Story June 22, 2026

Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them

AI-generated reviews, fake feedback, and rating inflation are changing how people shop, ... more

4 mins read
Marco Poliveros
754
A Turning Point for California Wine: Why Younger Americans Are Drinking Less A Turning Point for California Wine: Why Younger Americans Are Drinking Less
Business Cover Story March 14, 2026

A Turning Point for California Wine: Why Younger Americans Are Drinking Less

The California wine industry decline is reshaping vineyards, jobs, and rural economies ... more

3 mins read
Parriva Newsroom
377
California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting
Business Cover Story April 2, 2026

California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting

California venture capital diversity law pause delays transparency efforts aimed at exposing ... more

3 mins read
Parriva Newsroom
224
California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means
Business Cover Story August 21, 2026

California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means

California's July jobs report looks positive at first glance. A closer look ... more

9 mins read
Marco Poliveros
714
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom

News Digest

LAUSD Is Dropping César Chávez From Its School Names. In El Sereno, the Change Is Already Here
Why Your L.A. Apartment Utility Bill May Not Match What You Actually Use
Why Dolly Parton Resonates With Latina Women: Poverty, Heartbreak, Sacrifice and the Power of Her Stories
Do SNAP Soda Restrictions Really Work? What New Research Means for CalFresh Families
The Baldness Cure May Be Getting Closer, But 2026’s Biggest Hair Breakthroughs Still Come With a Catch

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