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Category: Business Cover Story
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227
Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing
Business Cover Story August 7, 2026

Your Next Customer May Already Be a Customer: Why Retention Is the Growth Strategy Small Businesses Are Missing

Acquiring new customers is getting more expensive. Here's how entrepreneurs can turn ... more

8 mins read
Marco Poliveros
574
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
257
Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them
Business Cover Story June 22, 2026

Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them

AI-generated reviews, fake feedback, and rating inflation are changing how people shop, ... more

4 mins read
Marco Poliveros
783
A Turning Point for California Wine: Why Younger Americans Are Drinking Less A Turning Point for California Wine: Why Younger Americans Are Drinking Less
Business Cover Story March 14, 2026

A Turning Point for California Wine: Why Younger Americans Are Drinking Less

The California wine industry decline is reshaping vineyards, jobs, and rural economies ... more

3 mins read
Parriva Newsroom
416
California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting
Business Cover Story April 2, 2026

California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting

California venture capital diversity law pause delays transparency efforts aimed at exposing ... more

3 mins read
Parriva Newsroom
340
California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means
Business Cover Story August 21, 2026

California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means

California's July jobs report looks positive at first glance. A closer look ... more

9 mins read
Marco Poliveros
758
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva Newsroom
276
California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs
Business Cover Story July 16, 2026

California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs

A proposed statewide program would let eligible businesses temporarily open in vacant ... more

5 mins read
Marco Poliveros
233
Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves
Business Cover Story July 14, 2026

Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves

California's emergency drought rules may be over, but permanent conservation requirements are ... more

5 mins read
Marco Poliveros
833
Why More Latino Families Are Leaving California — and Where They’re Going Why More Latino Families Are Leaving California — and Where They’re Going
Business Cover Story January 18, 2026

Why More Latino Families Are Leaving California — and Where They’re Going

High housing costs, not culture, are pushing families to move California is still ... more

3 mins read
Parriva Newsroom
652
California Launches $1 Billion Electric Truck Rebate Program. Here’s Who Qualifies and What It Means for Businesses California Launches $1 Billion Electric Truck Rebate Program. Here’s Who Qualifies and What It Means for Businesses
Business Cover Story May 16, 2026

California Launches $1 Billion Electric Truck Rebate Program. Here’s Who Qualifies and What It Means for Businesses

The state’s massive clean transportation push could lower fuel and maintenance costs ... more

5 mins read
Marco Poliveros
617
California’s New Anti-Monopoly Bill Could Change the Rules for Small Businesses. Here’s What AB 1776 Would Do. California’s New Anti-Monopoly Bill Could Change the Rules for Small Businesses. Here’s What AB 1776 Would Do.
Business Cover Story July 31, 2026

California’s New Anti-Monopoly Bill Could Change the Rules for Small Businesses. Here’s What AB 1776 Would Do.

The proposed COMPETE Act would expand California's antitrust laws to target dominant ... more

6 mins read
Marco Poliveros
73
Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

5 mins read
Parriva Newsroom
201
Your Business Didn’t Burn, But the Boyle Heights Fire May Still Have Cost You. SBA Loans Are Now Available Your Business Didn’t Burn, But the Boyle Heights Fire May Still Have Cost You. SBA Loans Are Now Available
Business Cover Story August 20, 2026

Your Business Didn’t Burn, But the Boyle Heights Fire May Still Have Cost You. SBA Loans Are Now Available

Small businesses and private nonprofits affected financially by the June Boyle Heights ... more

6 mins read
Marco Poliveros
240
The Biggest Startup Killer Is Building Something Nobody Needs The Biggest Startup Killer Is Building Something Nobody Needs
Business Cover Story July 12, 2026

The Biggest Startup Killer Is Building Something Nobody Needs

The evidence is surprisingly clear. Most startups do not fail because of ... more

4 mins read
Marco Poliveros
1,448
Best Banks for Small Businesses in 2026: Which Institutions Actually Help Owners Manage Cash Flow? Best Banks for Small Businesses in 2026: Which Institutions Actually Help Owners Manage Cash Flow?
Business Cover Story June 18, 2026

Best Banks for Small Businesses in 2026: Which Institutions Actually Help Owners Manage Cash Flow?

Customer satisfaction, lending access, deposit policies, and cash-flow reliability matter more than ... more

5 mins read
Marco Poliveros
730
Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know
Business Cover Story June 4, 2026

Best Fintech Lenders for Small Businesses in 2026: Fast Funding, Hidden Costs, and What California Entrepreneurs Should Know

Online lenders can deliver funding in days instead of weeks, but speed ... more

5 mins read
Lucilla S. Gomez
621
Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses
Business Cover Story February 9, 2026

Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses

Beyond the spectacle, the 2026 halftime show turned everyday trades and small ... more

3 mins read
Parriva Newsroom
237
Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time
Business Cover Story May 13, 2026

Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time

The launch of Claude for Small Business could matter for Los Angeles ... more

3 mins read
Marco Poliveros
249
How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands
Business Cover Story June 16, 2026

How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands

Affordable AI video platforms are giving Latino entrepreneurs access to professional-quality marketing ... more

5 mins read
Marco Poliveros

News Digest

Diana, Cordelia and Juana: Truth, Loss and the Refusal to Stay Silent
L.A. Has a Quarter of Its Office Space Empty. Housing Vacancy Is Near Zero.
Nearly 288,000 Requested Spanish Ballots in L.A. Primary: Could Latino Voters Swing the Mayoral Race?
Cychlorphine Has Reached California. Is a Case in L.A. County Only a Matter of Time?
California Sues to Block New Public-Charge Rule. What Immigrant Families Need to Know Now

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