Category: Business Cover Story
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Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

621
Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses
Business Cover Story February 9, 2026

Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses

Beyond the spectacle, the 2026 halftime show turned everyday trades and small ... more

548
Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail
Business Cover Story February 11, 2026

Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail

New data shows Latino households prioritizing trust and value over one-click convenience After ... more

192
The Growth Trap: Why Small Businesses Can Lose Money by Trying to Sell Too Much The Growth Trap: Why Small Businesses Can Lose Money by Trying to Sell Too Much
Business Cover Story August 23, 2026

The Growth Trap: Why Small Businesses Can Lose Money by Trying to Sell Too Much

For a small business, the question isn't “What else can we sell?” ... more

389
Latinas Are Driving the Freelance Boom as Work and Wages Shift Latinas Are Driving the Freelance Boom as Work and Wages Shift
Business Cover Story March 30, 2026

Latinas Are Driving the Freelance Boom as Work and Wages Shift

Latina freelancers growth United States is accelerating as rising costs and flexibility ... more

659
LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business
Business Cover Story January 14, 2026

LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business

A new county program offers more than 280 health-code-compliant carts, lowering barriers ... more

416
California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting
Business Cover Story April 2, 2026

California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting

California venture capital diversity law pause delays transparency efforts aimed at exposing ... more

833
Why More Latino Families Are Leaving California — and Where They’re Going Why More Latino Families Are Leaving California — and Where They’re Going
Business Cover Story January 18, 2026

Why More Latino Families Are Leaving California — and Where They’re Going

High housing costs, not culture, are pushing families to move California is still ... more

508
Home Depot Faces Boycotts as Housing Slowdown Deepens Home Depot Faces Boycotts as Housing Slowdown Deepens
Business Cover Story February 26, 2026

Home Depot Faces Boycotts as Housing Slowdown Deepens

Home Depot boycott impact intersects with a stalled housing market, raising economic ... more

366
How Mastercard Is Fueling Latino Small Business Growth in California How Mastercard Is Fueling Latino Small Business Growth in California
Business Cover Story April 6, 2026

How Mastercard Is Fueling Latino Small Business Growth in California

Mastercard Latino small business support is expanding access to capital, digital tools, ... more

469
McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth
Business Cover Story January 21, 2026

McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth

How Latino entrepreneurs—and even McDonald’s—are redefining value to survive, compete, and grow ... more

504
Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds
Business Cover Story March 3, 2026

Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds

Recent NFAP research shows reducing immigrant labor worsens shortages, raises costs, and ... more

503
AI Marketing Platform Aims to Replace Agencies for Small Businesses AI Marketing Platform Aims to Replace Agencies for Small Businesses
Business Cover Story March 9, 2026

AI Marketing Platform Aims to Replace Agencies for Small Businesses

A new generation of AI marketing tools for small businesses is emerging, ... more

758
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

495
New U.S. Tariff Investigations Could Reshape Trade With Mexico New U.S. Tariff Investigations Could Reshape Trade With Mexico
Business Cover Story March 13, 2026

New U.S. Tariff Investigations Could Reshape Trade With Mexico

The new Section 301 tariff investigations could redefine U.S. trade policy with ... more

497
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

175
How California Small Businesses Can Get Government Contracts; and Where to Start How California Small Businesses Can Get Government Contracts; and Where to Start
Business Cover Story August 12, 2026

How California Small Businesses Can Get Government Contracts; and Where to Start

From California's Cal eProcure system to Los Angeles County and federal opportunities, ... more

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