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Category: Business
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55
Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds
Business Cover Story March 3, 2026

Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds

Recent NFAP research shows reducing immigrant labor worsens shortages, raises costs, and ... more

3 mins read
Parriva
135
Home Depot Faces Boycotts as Housing Slowdown Deepens Home Depot Faces Boycotts as Housing Slowdown Deepens
Business Cover Story February 26, 2026

Home Depot Faces Boycotts as Housing Slowdown Deepens

Home Depot boycott impact intersects with a stalled housing market, raising economic ... more

3 mins read
Parriva
83
10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin 10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin
Business Insights February 23, 2026

10 Proven Promotion Strategies to Grow Revenue Without Sacrificing Margin

Discover 10 proven strategies that help Latino entrepreneurs increase revenue, protect margins, ... more

3 mins read
Parriva
122
Bootstrapped Startup: Why Many Founders Choose It Bootstrapped Startup: Why Many Founders Choose It
Business Insights February 20, 2026

Bootstrapped Startup: Why Many Founders Choose It

A growing number of entrepreneurs — including many in the U.S. Latino ... more

3 mins read
Parriva
159
Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling
Business Cover Story February 17, 2026

Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling

Goldman Sachs and Federal Reserve data point to an 80% drop in ... more

3 mins read
Parriva
115
Your Logo Isn’t Just a Logo — It’s a Revenue Strategy Your Logo Isn’t Just a Logo — It’s a Revenue Strategy
Business Advice February 16, 2026

Your Logo Isn’t Just a Logo — It’s a Revenue Strategy

Advertising Specialty Institute, Promotional Products Association International, Small Business Marketing, Latino Entrepreneurs, ... more

3 mins read
Parriva
106
When Customers Walk Away: The Real Cost of Changing Your Product Without Warning When Customers Walk Away: The Real Cost of Changing Your Product Without Warning
Business Insights February 16, 2026

When Customers Walk Away: The Real Cost of Changing Your Product Without Warning

New research shows 56% of consumers switch brands after unexpected size or ... more

2 mins read
Parriva
156
Shrinkflation Isn’t an Accident — It’s a Strategy. What Latino Entrepreneurs Should Learn From It Shrinkflation Isn’t an Accident — It’s a Strategy. What Latino Entrepreneurs Should Learn From It
Business Insights February 16, 2026

Shrinkflation Isn’t an Accident — It’s a Strategy. What Latino Entrepreneurs Should Learn From It

When costs rise, big brands don’t always raise prices. They redesign the ... more

3 mins read
Parriva
115
Raising Capital Isn’t Just About Money. It’s About Building the Future You Want. Raising Capital Isn’t Just About Money. It’s About Building the Future You Want.
Business Insights February 14, 2026

Raising Capital Isn’t Just About Money. It’s About Building the Future You Want.

Fundraising isn’t won in one pitch. It’s built through strategy, relationships, timing, ... more

4 mins read
Parriva
148
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Business Insights February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

3 mins read
Parriva
175
Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail
Business Cover Story February 11, 2026

Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail

New data shows Latino households prioritizing trust and value over one-click convenience After ... more

3 mins read
Parriva
196
Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses
Business Cover Story February 9, 2026

Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses

Beyond the spectacle, the 2026 halftime show turned everyday trades and small ... more

3 mins read
Parriva
168
A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First
Business Insights February 8, 2026

A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First

As the dollar slides in 2026, rising import costs, tariffs, and inflation ... more

3 mins read
Parriva
234
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
143
Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust
Business Insights February 3, 2026

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling isn’t about pushing more—it’s about understanding the customer better. Data, examples, ... more

3 mins read
Parriva
512
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

3 mins read
Parriva
258
Walmart’s New Export Program Offers a Simpler Way for Latino Families to Send Support Across Borders Walmart’s New Export Program Offers a Simpler Way for Latino Families to Send Support Across Borders
Business Cover Story February 2, 2026

Walmart’s New Export Program Offers a Simpler Way for Latino Families to Send Support Across Borders

As remittance rules grow more complex, a retail-based option allows families to ... more

3 mins read
Parriva
222
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva
264
Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself
Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

3 mins read
Parriva
331
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

3 mins read
Parriva

News Digest

A Mother, a 20-Year-Old Student: Lives Lost, Families Shattered in Iran Conflict
Sharp 29% Rise in Breast Cancer Among Young Women Over Three Decades
Overnight Spike: Los Angeles Gas Prices Hit $4.72
Most Latino Voters Support Voter ID, Polls Show — But the Debate Is More Complex
“We Have Not Seen His Body”: Family Demands Justice After Immigrant Dies in ICE Custody in Adelanto

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