The chain’s 66th location brings another grocery option to the San Gabriel Valley, with about 200 job opportunities announced by the company.
Duarte residents have another place to buy groceries, pick up dinner and look for work. Vallarta Supermarkets opened its first store in the city on October 21, continuing its expansion while Los Angeles-area families are paying more for food than they did a year ago.
The supermarket at 1470 Mountain Avenue is the chain’s 66th location across California and Arizona. Vallarta announced about 200 job opportunities associated with the opening.
For shoppers, it adds another store to compare on price, selection and convenience. Whether it saves a household money will depend on what that family buys and how the prices compare with its usual supermarket.
That matters when groceries take a bigger share of a family’s income. Finding the ingredients you grew up with can make a shopping trip easier. So can finding them at a price that leaves room for the rest of the week’s expenses.
What the new store adds
According to Vallarta’s opening announcement, the approximately 45,839-square-foot store includes a meat counter, bakery, tortillas made in-house, traditional cheeses and prepared meals inspired by Mexican and Central American cooking.
It also introduces SushiOro, the company’s in-store sushi concept. The selection gives customers options for cooking from scratch or taking home a meal that’s already prepared.
The Duarte opening follows Vallarta’s first expansion outside California. Glendale, Arizona, confirmed the opening of its location on January 14. The city’s announcement also described plans for additional Arizona stores. Those remain plans, rather than a count of completed openings.
Together, the openings show that Vallarta is investing in more locations. They don’t establish how much of that growth comes from prices, product selection or customer demand. Answering that would require sales figures and more detailed market research.
A new shopping option as food costs rise
The opening comes as September data from the U.S. Bureau of Labor Statistics show continued increases in the cost of everyday purchases.
Consumer prices across the Los Angeles–Long Beach–Anaheim metropolitan area rose 3.7% from September 2025 to September 2026. Grocery prices increased 2.8%, as did prices for food purchased away from home, a category that includes restaurants.
Grocery prices did fall slightly between August and September, by 0.1%. That small monthly decline did not erase the increase over the previous year.
The figures describe average changes across the metropolitan area. They don’t measure Vallarta’s prices or tell shoppers which supermarket offers the lowest total for their usual purchases.
For families comparing stores, the most useful comparison is the same shopping list: the same quantities, similar products and any conditions attached to sale prices. A lower advertised price may involve a smaller package or a required purchase quantity.
Getting there matters, too. An extra stop takes time and transportation money. The savings need to be worth the trip.
What shoppers and job seekers should know
The official Duarte store page lists the address as 1470 Mountain Avenue, Duarte, with regular hours of 7 a.m. to 10 p.m. daily. Holiday hours can differ.
The listed phone number is (626) 204-6964. Shoppers can also find weekly specials through the store page. vallartasupermarkets.com
For people looking for work, Vallarta’s Duarte recruitment listing advertises starting pay of $18.57 an hour and says pay varies by position. Applicants should review the specific opening for its schedule, requirements and pay.
The company’s announcement of about 200 job opportunities does not mean that 200 positions remain available.
The opening gives Duarte another supermarket and another employer. For residents deciding whether to shop or apply there, the practical details matter most: what the groceries cost, what the jobs offer and how either fits into daily life.
