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Tag: Small Business
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260
Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them
Business Cover Story June 22, 2026

Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them

AI-generated reviews, fake feedback, and rating inflation are changing how people shop, ... more

4 mins read
Marco Poliveros
242
Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins
Business Cover Story August 10, 2026

Raising Your Prices Without Losing Customers: A Small-Business Guide to Protecting Your Margins

Costs are rising while customers are watching their spending. Here is how ... more

11 mins read
Parriva Newsroom
641
Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself
Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

3 mins read
Parriva Newsroom
302
Street Vendors Face Safety Concerns After Recent Attacks in Los Angeles Area Street Vendors Face Safety Concerns After Recent Attacks in Los Angeles Area
Crime July 9, 2026

Street Vendors Face Safety Concerns After Recent Attacks in Los Angeles Area

Recent assaults involving vendors in downtown Los Angeles and Long Beach are ... more

3 mins read
Lucilla S. Gomez
311
L.A. Legalized Street Vending. But Can Vendors Safely Enter the Legal System? L.A. Legalized Street Vending. But Can Vendors Safely Enter the Legal System?
Business August 28, 2026

L.A. Legalized Street Vending. But Can Vendors Safely Enter the Legal System?

Los Angeles says it wants street vendors to become legal businesses. But ... more

6 mins read
Parriva Newsroom
241
Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time
Business Cover Story May 13, 2026

Anthropic Targets California Small Businesses With New AI Tools That Could Cut Admin Costs and Save Time

The launch of Claude for Small Business could matter for Los Angeles ... more

3 mins read
Marco Poliveros
547
How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work
Inspiration July 26, 2026

How Los Angeles Landscaper Gonzalo Farías Built a Business Through Resilience, Faith, and Hard Work

A longtime immigrant landscaper explains how immigration enforcement, inflation, and extreme heat ... more

6 mins read
Reynaldo Mena
53
Your Name Can Build the Business. But Should It Become the Business? Your Name Can Build the Business. But Should It Become the Business?
Business Cover Story September 15, 2026

Your Name Can Build the Business. But Should It Become the Business?

For a small-business owner, the person customers meet online can sometimes matter ... more

7 mins read
Parriva Newsroom
263
His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know
Business Cover Story June 24, 2026

His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know

When an unexpected hold was placed on a client payment, one California ... more

5 mins read
Reynaldo Mena
296
They Say Small Businesses Hold Up the Economy. Is That Still True When the Economy Itself Is in Crisis? They Say Small Businesses Hold Up the Economy. Is That Still True When the Economy Itself Is in Crisis?
Business Insights August 10, 2026

They Say Small Businesses Hold Up the Economy. Is That Still True When the Economy Itself Is in Crisis?

Small businesses are supposed to anchor local economies. New UCLA research shows ... more

4 mins read
Lucilla S. Gomez
508
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
328
Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat
Business Cover Story July 10, 2026

Why More Los Angeles Small Businesses Are Turning to AI to Save Time, Cut Costs, and Stay Afloat

As economic pressures mount across Los Angeles, small business owners are increasingly ... more

5 mins read
Marco Poliveros
184
California Just Launched a “Made in California” Label. Could It Actually Help Latino Owned Small Businesses? California Just Launched a “Made in California” Label. Could It Actually Help Latino Owned Small Businesses?
Business Cover Story August 29, 2026

California Just Launched a “Made in California” Label. Could It Actually Help Latino Owned Small Businesses?

The new state program gives California manufacturers a way to market products ... more

5 mins read
Marco Poliveros
281
This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention
Business Cover Story May 18, 2026

This AI App Builds an Online Business From One Photo. Why California Latino Side Hustlers Are Paying Attention

Nas.com says anyone can launch an online store in seconds using AI, ... more

5 mins read
Marco Poliveros
874
California Governor Election 2026: Becerra vs. Hilton, Where They Stand on the Issues That Matter Most to Families California Governor Election 2026: Becerra vs. Hilton, Where They Stand on the Issues That Matter Most to Families
2026 Races July 27, 2026

California Governor Election 2026: Becerra vs. Hilton, Where They Stand on the Issues That Matter Most to Families

California voters will choose between Xavier Becerra and Steve Hilton in November ... more

6 mins read
Parriva Newsroom
215
What California’s 2026 Budget Means for Latino Parents, Workers, and Small Businesses What California’s 2026 Budget Means for Latino Parents, Workers, and Small Businesses
Cover Story June 27, 2026

What California’s 2026 Budget Means for Latino Parents, Workers, and Small Businesses

California is investing billions in schools, healthcare, childcare and small businesses, but ... more

6 mins read
Parriva Newsroom
178
Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought
Business August 13, 2026

Los Angeles Forgot About South Central. Josue Calderón Didn’t — He Stayed and Fought

After losing his business during the pandemic, South Central entrepreneur Josue Calderón ... more

5 mins read
Reynaldo Mena
460
Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants
Business February 2, 2026

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

As rising costs squeeze small businesses, one night of intentional support can ... more

3 mins read
Parriva Newsroom
243
The Biggest Startup Killer Is Building Something Nobody Needs The Biggest Startup Killer Is Building Something Nobody Needs
Business Cover Story July 12, 2026

The Biggest Startup Killer Is Building Something Nobody Needs

The evidence is surprisingly clear. Most startups do not fail because of ... more

4 mins read
Marco Poliveros
276
California Lawmakers Had One Final Day. Here’s What Could Change for You. California Lawmakers Had One Final Day. Here’s What Could Change for You.
Cover Story August 31, 2026

California Lawmakers Had One Final Day. Here’s What Could Change for You.

Sacramento’s 2026 legislative session is over. Here are the decisions that could ... more

6 mins read
Parriva Newsroom

News Digest

Downtown LA Fentanyl Bust Shows the MacArthur Park Drug Crisis Is Far From Over
Restaurant Closures Don’t Respect Race, Gender, or Economic Status
It’s the Education, Stupid: How China Topped the PISA Rankings in Math and Science
Why Boyle Heights Has Fewer Trees Than Studio City
California’s Hispanic Uninsured Rate Held Steady. So What Changed?

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