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Category: Business Insights
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574
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

7 mins read
Reynaldo Mena
257
Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them
Business Cover Story June 22, 2026

Consumers Trust Online Reviews Less Than Ever. Why California Businesses Can’t Afford to Ignore Them

AI-generated reviews, fake feedback, and rating inflation are changing how people shop, ... more

4 mins read
Marco Poliveros
1,656
ChatGPT’s New Agent Mode Promises a Revolution for English or Spanish-Speaking Businesses ChatGPT’s New Agent Mode Promises a Revolution for English or Spanish-Speaking Businesses
Business Insights August 6, 2025

ChatGPT’s New Agent Mode Promises a Revolution for English or Spanish-Speaking Businesses

Time-saving, cost-cutting, and now available in Spanish—OpenAI’s smartest AI assistant yet OpenAI has ... more

3 mins read
Parriva Newsroom
1,190
ChatGPT Atlas: The New AI-Powered Browser That Redefines Web Navigation ChatGPT Atlas: The New AI-Powered Browser That Redefines Web Navigation
Business Insights October 25, 2025

ChatGPT Atlas: The New AI-Powered Browser That Redefines Web Navigation

OpenAI’s Atlas browser integrates ChatGPT directly into your browsing experience, making searches, ... more

4 mins read
Parriva's Team
259
Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses
Business Insights April 23, 2026

Canva’s New AI Tools Launch in Los Angeles, Offering a Fast Track for Latino Small Businesses

Canva introduced Canva AI 2.0 in Los Angeles, offering automation tools that ... more

3 mins read
Marco Poliveros
1,179
Can Your Business Survive the Tariff Shock? California’s Legal Battle May Be Your Lifeline Can Your Business Survive the Tariff Shock? California’s Legal Battle May Be Your Lifeline
Business Insights May 2, 2025

Can Your Business Survive the Tariff Shock? California’s Legal Battle May Be Your Lifeline

Governor Newsom sues over new China tariffs as small businesses scramble to ... more

4 mins read
Parriva Newsroom
783
A Turning Point for California Wine: Why Younger Americans Are Drinking Less A Turning Point for California Wine: Why Younger Americans Are Drinking Less
Business Cover Story March 14, 2026

A Turning Point for California Wine: Why Younger Americans Are Drinking Less

The California wine industry decline is reshaping vineyards, jobs, and rural economies ... more

3 mins read
Parriva Newsroom
416
California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting
Business Cover Story April 2, 2026

California Pauses Venture Capital Diversity Law, Leaving Latina Founders Waiting

California venture capital diversity law pause delays transparency efforts aimed at exposing ... more

3 mins read
Parriva Newsroom
340
California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means
Business Cover Story August 21, 2026

California Unemployment Fell to 5.1%. But the State Also Lost 20,500 Jobs. Here’s What It Means

California's July jobs report looks positive at first glance. A closer look ... more

9 mins read
Marco Poliveros
824
California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze
Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

3 mins read
Parriva Newsroom
276
California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs
Business Cover Story July 16, 2026

California Bill Could Make It Easier to Open a Pop-Up Business. Here’s What AB 1679 Means for Small Entrepreneurs

A proposed statewide program would let eligible businesses temporarily open in vacant ... more

5 mins read
Marco Poliveros
235
Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves
Business Cover Story July 14, 2026

Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves

California's emergency drought rules may be over, but permanent conservation requirements are ... more

5 mins read
Marco Poliveros
833
Why More Latino Families Are Leaving California — and Where They’re Going Why More Latino Families Are Leaving California — and Where They’re Going
Business Cover Story January 18, 2026

Why More Latino Families Are Leaving California — and Where They’re Going

High housing costs, not culture, are pushing families to move California is still ... more

3 mins read
Parriva Newsroom
652
California Launches $1 Billion Electric Truck Rebate Program. Here’s Who Qualifies and What It Means for Businesses California Launches $1 Billion Electric Truck Rebate Program. Here’s Who Qualifies and What It Means for Businesses
Business Cover Story May 16, 2026

California Launches $1 Billion Electric Truck Rebate Program. Here’s Who Qualifies and What It Means for Businesses

The state’s massive clean transportation push could lower fuel and maintenance costs ... more

5 mins read
Marco Poliveros
617
California’s New Anti-Monopoly Bill Could Change the Rules for Small Businesses. Here’s What AB 1776 Would Do. California’s New Anti-Monopoly Bill Could Change the Rules for Small Businesses. Here’s What AB 1776 Would Do.
Business Cover Story July 31, 2026

California’s New Anti-Monopoly Bill Could Change the Rules for Small Businesses. Here’s What AB 1776 Would Do.

The proposed COMPETE Act would expand California's antitrust laws to target dominant ... more

6 mins read
Marco Poliveros
73
Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House
Small Business September 13, 2026

Don’t Quit Your Job Yet: How Californians Can Test a Business Idea Without Betting the House

For Californians thinking about starting a business, the biggest decision may not ... more

5 mins read
Parriva Newsroom
739
Why Profit Margins Decide Who Survives: The Quiet Lesson Behind Jessica Alba’s The Honest Company’s Strategic Shift Why Profit Margins Decide Who Survives: The Quiet Lesson Behind Jessica Alba’s The Honest Company’s Strategic Shift
Business Insights January 25, 2026

Why Profit Margins Decide Who Survives: The Quiet Lesson Behind Jessica Alba’s The Honest Company’s Strategic Shift

Why Profit Margins Decide Who Survives: The Quiet Lesson Behind The Honest ... more

2 mins read
Parriva Newsroom
1,440
Building a Thriving Latino Small Business in Los Angeles: Free Resources & Expert Advice Building a Thriving Latino Small Business in Los Angeles: Free Resources & Expert Advice
Business Insights March 19, 2025

Building a Thriving Latino Small Business in Los Angeles: Free Resources & Expert Advice

Succeeding as a Latino Business Owner: Expert Advice & Local Support Starting a ... more

3 mins read
Parriva Newsroom
635
Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself
Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

3 mins read
Parriva Newsroom
201
Your Business Didn’t Burn, But the Boyle Heights Fire May Still Have Cost You. SBA Loans Are Now Available Your Business Didn’t Burn, But the Boyle Heights Fire May Still Have Cost You. SBA Loans Are Now Available
Business Cover Story August 20, 2026

Your Business Didn’t Burn, But the Boyle Heights Fire May Still Have Cost You. SBA Loans Are Now Available

Small businesses and private nonprofits affected financially by the June Boyle Heights ... more

6 mins read
Marco Poliveros

News Digest

Diana, Cordelia and Juana: Truth, Loss and the Refusal to Stay Silent
L.A. Has a Quarter of Its Office Space Empty. Housing Vacancy Is Near Zero.
Nearly 288,000 Requested Spanish Ballots in L.A. Primary: Could Latino Voters Swing the Mayoral Race?
Cychlorphine Has Reached California. Is a Case in L.A. County Only a Matter of Time?
California Sues to Block New Public-Charge Rule. What Immigrant Families Need to Know Now

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