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Category: Business Cover Story
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Name Author Title Date Views Comments Supporters
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358
Latinas Are Driving the Freelance Boom as Work and Wages Shift Latinas Are Driving the Freelance Boom as Work and Wages Shift
Business Cover Story March 30, 2026

Latinas Are Driving the Freelance Boom as Work and Wages Shift

Latina freelancers growth United States is accelerating as rising costs and flexibility ... more

4 mins read
Parriva Newsroom
452
Latina Entrepreneurs Are Driving U.S. Growth — But Big Banks Are Holding Them Back Latina Entrepreneurs Are Driving U.S. Growth — But Big Banks Are Holding Them Back
Business Cover Story March 20, 2026

Latina Entrepreneurs Are Driving U.S. Growth — But Big Banks Are Holding Them Back

Latina entrepreneurs access to capital gap is limiting one of the fastest-growing ... more

3 mins read
Parriva Newsroom
192
LA28 Is Coming: How Los Angeles Small Businesses Can Get Ready for Olympic Contracts LA28 Is Coming: How Los Angeles Small Businesses Can Get Ready for Olympic Contracts
Business Cover Story August 18, 2026

LA28 Is Coming: How Los Angeles Small Businesses Can Get Ready for Olympic Contracts

LA28 is already moving toward its small-business procurement goals. Here’s how Los ... more

10 mins read
Parriva Newsroom
605
LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business
Business Cover Story January 14, 2026

LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business

A new county program offers more than 280 health-code-compliant carts, lowering barriers ... more

4 mins read
Parriva Newsroom
644
Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling
Business Cover Story February 17, 2026

Immigration Slowdown Is Reshaping LA’s Economy — And Small Businesses are Struggling

Goldman Sachs and Federal Reserve data point to an 80% drop in ... more

3 mins read
Parriva Newsroom
457
Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds
Business Cover Story March 3, 2026

Immigration Cuts Fail to Boost Jobs for U.S.-Born Workers, NFAP Study Finds

Recent NFAP research shows reducing immigrant labor worsens shortages, raises costs, and ... more

3 mins read
Parriva Newsroom
329
How Mastercard Is Fueling Latino Small Business Growth in California How Mastercard Is Fueling Latino Small Business Growth in California
Business Cover Story April 6, 2026

How Mastercard Is Fueling Latino Small Business Growth in California

Mastercard Latino small business support is expanding access to capital, digital tools, ... more

3 mins read
Parriva Newsroom
101
How California Small Businesses Can Get Government Contracts; and Where to Start How California Small Businesses Can Get Government Contracts; and Where to Start
Business Cover Story August 12, 2026

How California Small Businesses Can Get Government Contracts; and Where to Start

From California's Cal eProcure system to Los Angeles County and federal opportunities, ... more

11 mins read
Parriva Newsroom
209
How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands
Business Cover Story June 16, 2026

How AI Video Tools Are Helping Latino Small Businesses Compete Like Big Brands

Affordable AI video platforms are giving Latino entrepreneurs access to professional-quality marketing ... more

5 mins read
Marco Poliveros
470
Home Depot Faces Boycotts as Housing Slowdown Deepens Home Depot Faces Boycotts as Housing Slowdown Deepens
Business Cover Story February 26, 2026

Home Depot Faces Boycotts as Housing Slowdown Deepens

Home Depot boycott impact intersects with a stalled housing market, raising economic ... more

3 mins read
Parriva Newsroom
233
His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know
Business Cover Story June 24, 2026

His Bank Held a Business Check for 12 Days. The Experience Revealed a Lesson Every Small Business Owner Should Know

When an unexpected hold was placed on a client payment, one California ... more

5 mins read
Reynaldo Mena
688
Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026 Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026
Business Cover Story January 22, 2026

Higher for Longer: How the Fed’s Rate Pause Is Squeezing Small Businesses Into 2026

With no rate cuts in sight, borrowing costs remain high — forcing ... more

3 mins read
Parriva Newsroom
1,001
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

3 mins read
Parriva Newsroom
232
Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know
Business Cover Story May 19, 2026

Google’s New AI Search Rules Could Hurt Latino Owned Small Businesses in California. Here’s What Owners Need to Know

Google’s shift toward AI-generated answers and stricter review policies is changing how ... more

5 mins read
Marco Poliveros
680
FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers
Business Cover Story January 13, 2026

FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers

The FTC’s action against Pearl AI highlights risks of deceptive subscriptions, with ... more

3 mins read
Roaldo
197
Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves
Business Cover Story July 14, 2026

Friendly Fraud Is Costing Small Businesses Billions. Here’s How California Business Owners Can Protect Themselves

California's emergency drought rules may be over, but permanent conservation requirements are ... more

5 mins read
Marco Poliveros
472
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

3 mins read
Parriva Newsroom
291
Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge
Business Cover Story April 27, 2026

Fernando Mendoza’s No. 1 NFL Draft Pick Signals Latino Market Power as Sports and Culture Converge

Fernando Mendoza NFL Draft selection as the No 1 pick reflects a ... more

3 mins read
Andrea Perez
197
Every Empty Table Has a Story: UCLA Research Confirms What LA Restaurant Owners Have Been Living Every Empty Table Has a Story: UCLA Research Confirms What LA Restaurant Owners Have Been Living
Business Cover Story July 28, 2026

Every Empty Table Has a Story: UCLA Research Confirms What LA Restaurant Owners Have Been Living

A new UCLA study finds immigration enforcement is reducing customer traffic and ... more

5 mins read
Marco Poliveros
284
Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine
Business Cover Story April 20, 2026

Eva Longoria Bets $1 Million on Latinas as the Next U.S. Economic Engine

Eva Longoria UCLA investment aims to close the Latina wealth gap by ... more

3 mins read
Lucilla S. Gomez

News Digest

LAUSD Is Dropping César Chávez From Its School Names. In El Sereno, the Change Is Already Here
Why Your L.A. Apartment Utility Bill May Not Match What You Actually Use
Why Dolly Parton Resonates With Latina Women: Poverty, Heartbreak, Sacrifice and the Power of Her Stories
Do SNAP Soda Restrictions Really Work? What New Research Means for CalFresh Families
The Baldness Cure May Be Getting Closer, But 2026’s Biggest Hair Breakthroughs Still Come With a Catch

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