Kim Kardashian Launches Her Line of Double Chin Girdles, and Comments Are Out of Control

Written by Parriva — August 1, 2025

Kim Kardashian’s new launch is dividing opinions on social media. Once again, the celebrity has created a buzz with a product designed for personal care and to enhance the appearance and beauty of those who use it.

The businesswoman launched a double chin girdle. This garment promises a defined face and will eliminate the need for plastic surgery, as seen on the social media accounts of the Skims brand, owned by the star.

Since 2019, Kim Kardashian has shared the launch of Skims, a brand that transforms the concept of underwear and elevates the use of shapewear. She is now also unveiling a product that seeks a new target audience who want to take care of their face.

Kim Kardashian’s “double chin girdle” costs US$60. Its real name is Seamless Sculpt Face Wrap and consists of a 2.0 face bra. It has Velcro closures on the top of the head and the nape of the neck. The way it’s used is by wrapping the chin, jaw, and cheeks with polyamide, achieving a sculpted face without the need for a scalpel or other tools.

This product sold out after its launch, as thousands of people wanted to try it and have it at home to achieve the perfect face just like that of the businesswoman, model, and celebrity. However, it also received millions of reviews, which can be read in the publications.

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