5 facts about Americans and alcohol as ‘Dry January’ begins

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As Americans hang fresh calendars and debut New Year’s resolutions, some will swear off alcohol, whether as part of a “Dry January” challenge or a longer-term goal. Here are 5 key facts about Americans’ behaviors and attitudes when it comes to drinking alcohol and how these have changed over time, drawn from surveys and sales data.

1. Overall, 62% of U.S. adults say they ever drink alcohol, while 38% abstain completely, according to a July 2023 Gallup survey.

2. Most adults who consume alcohol have done so recently, according to the July Gallup survey. Among adults who drink, 69% say they last had a drink within the past week. This includes 32% whose most recent drink was in the last 24 hours, and 37% who most recently had one within the last two to seven days. Another 32% say they last consumed alcohol more than a week ago.

3. About one-in-five adults who drink alcohol (19%) say they sometimes drink more than they think they should, the Gallup survey shows. Some demographic groups are more likely than others to say this.

4. Among adults who don’t drink, the most common reason given is that they just don’t want to, the Gallup survey found. About a quarter of nondrinkers (24%) say in an open-ended question that they have no desire to drink or do not want to.

5. On average, Americans have been consuming more alcohol in recent years, according to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), which has data going back to 1970. In 2021, the most recent year with data, the average American aged 21 or older consumed 2.83 gallons of pure alcohol – the equivalent of about 603 “standard drinks.” (A standard drink, per the NIAAA, contains 0.6 ounces of alcohol.)

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