Trump wants Black and Latino support, but he’s not popular with either group, poll analysis shows

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As he prepares to accept the Republican nomination for the third time, Donald Trump has promised new efforts to expand his coalition — and, in particular, to win over more of the nonwhite voters who largely rejected him during the 2020 election.

But an AP analysis of two consecutive polls conducted in June by the AP-NORC Center for Public Affairs Research shows that about 7 in 10 Black Americans have a somewhat or very unfavorable view of Trump, as do about half of Hispanic Americans. While both groups do see Trump a little more favorably than when he left office in 2021, their opinion of him is still more negative than positive.

Any gains in support among Black or Hispanic Americans would be helpful for Trump, who won 35% of Hispanic voters and 8% of Black voters in 2020, according to AP VoteCast, and has struggled to grow his appeal beyond his base.

He’s hoping, in part, to capitalize on frustration with his opponent, since President Joe Biden’s favorability among Black and Hispanic Americans has also fallen since 2021.

It’s not clear, though, that Biden’s loss of enthusiasm among Black and Hispanic adults is helping Trump’s own standing among these groups.

The importance of the Latino vote