Category: Business
65
Bootstrapped Startup: Why Many Founders Choose It Bootstrapped Startup: Why Many Founders Choose It
Business Insights February 20, 2026

Bootstrapped Startup: Why Many Founders Choose It

A growing number of entrepreneurs — including many in the U.S. Latino ... more

74
Your Logo Isn’t Just a Logo — It’s a Revenue Strategy Your Logo Isn’t Just a Logo — It’s a Revenue Strategy
Business Advice February 16, 2026

Your Logo Isn’t Just a Logo — It’s a Revenue Strategy

Advertising Specialty Institute, Promotional Products Association International, Small Business Marketing, Latino Entrepreneurs, ... more

56
When Customers Walk Away: The Real Cost of Changing Your Product Without Warning When Customers Walk Away: The Real Cost of Changing Your Product Without Warning
Business Insights February 16, 2026

When Customers Walk Away: The Real Cost of Changing Your Product Without Warning

New research shows 56% of consumers switch brands after unexpected size or ... more

82
Raising Capital Isn’t Just About Money. It’s About Building the Future You Want. Raising Capital Isn’t Just About Money. It’s About Building the Future You Want.
Business Insights February 14, 2026

Raising Capital Isn’t Just About Money. It’s About Building the Future You Want.

Fundraising isn’t won in one pitch. It’s built through strategy, relationships, timing, ... more

95
Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off
Business Insights February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

130
Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail
Business Cover Story February 11, 2026

Online Shopping Is Slowing Fast — and Latino Consumers Are Driving a Return to Real-World Retail

New data shows Latino households prioritizing trust and value over one-click convenience After ... more

148
Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses
Business Cover Story February 9, 2026

Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses

Beyond the spectacle, the 2026 halftime show turned everyday trades and small ... more

111
A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First
Business Insights February 8, 2026

A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First

As the dollar slides in 2026, rising import costs, tariffs, and inflation ... more

189
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

117
Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust
Business Insights February 3, 2026

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling isn’t about pushing more—it’s about understanding the customer better. Data, examples, ... more

417
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

195
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

223
Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself
Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

294
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

165
Location Still Matters: Why Choosing the Right Store Can Define a Business’s Future Location Still Matters: Why Choosing the Right Store Can Define a Business’s Future
Business Insights January 25, 2026

Location Still Matters: Why Choosing the Right Store Can Define a Business’s Future

Data, artificial intelligence, and territorial strategy explain why some brands expand while ... more