Category: Business
19
Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses
Business Cover Story February 9, 2026

Bad Bunny Turned the Super Bowl Stage Into a Love Letter to Latino Small Businesses

Beyond the spectacle, the 2026 halftime show turned everyday trades and small ... more

44
A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First
Business Insights February 8, 2026

A Weaker Dollar Is Reshaping the U.S. Economy — and Latino Small Businesses Feel It First

As the dollar slides in 2026, rising import costs, tariffs, and inflation ... more

122
Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening
Business Cover Story February 5, 2026

Small Businesses Left to Survive Alone: Corissa Hernández on Resilience and a City That Isn’t Listening

Last September, she organized The Eastside Hustle & Heart Entrepreneur Summit event, ... more

67
Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust
Business Insights February 3, 2026

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling isn’t about pushing more—it’s about understanding the customer better. Data, examples, ... more

274
Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1 Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1
Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

156
For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation
Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

163
Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself
Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

233
California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine
Business Cover Story January 26, 2026

California Still Leads the Nation in Startups — and Latino Founders Are a Growing Part of That Engine

As California dominates AI and new business creation, Latino entrepreneurs are emerging ... more

127
Location Still Matters: Why Choosing the Right Store Can Define a Business’s Future Location Still Matters: Why Choosing the Right Store Can Define a Business’s Future
Business Insights January 25, 2026

Location Still Matters: Why Choosing the Right Store Can Define a Business’s Future

Data, artificial intelligence, and territorial strategy explain why some brands expand while ... more

192
TikTok’s U.S. Deal Secures the App — and Buys Time for Latino Creators and Businesses TikTok’s U.S. Deal Secures the App — and Buys Time for Latino Creators and Businesses
Business Insights January 22, 2026

TikTok’s U.S. Deal Secures the App — and Buys Time for Latino Creators and Businesses

A last-minute restructuring keeps TikTok alive in the U.S., preserving a critical ... more

143
McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth
Business Cover Story January 21, 2026

McDonald’s Offers a Bigger Mac: Why a Strong Value Proposition Is Essential for Business Growth

How Latino entrepreneurs—and even McDonald’s—are redefining value to survive, compete, and grow ... more

247
Why More Latino Families Are Leaving California — and Where They’re Going Why More Latino Families Are Leaving California — and Where They’re Going
Business Cover Story January 18, 2026

Why More Latino Families Are Leaving California — and Where They’re Going

High housing costs, not culture, are pushing families to move California is still ... more

217
Why Venture Capital Keeps Missing Latino-Led Startups Why Venture Capital Keeps Missing Latino-Led Startups
Business Insights January 16, 2026

Why Venture Capital Keeps Missing Latino-Led Startups

Research shows investor bias isn’t just about access to capital — it’s ... more

206
Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For
Business Insights January 16, 2026

Why Venture Capital Firms Say No to Most Startups—and What They’re Actually Looking For

Inside the real framework investors use to decide which startups scale—and which ... more

184
LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business
Business Cover Story January 14, 2026

LA County Rolls Out Free Food Carts to Help Sidewalk Vendors Go Legal—and Stay in Business

A new county program offers more than 280 health-code-compliant carts, lowering barriers ... more

283
FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers
Business Cover Story January 13, 2026

FTC Targets Pearl AI Over Subscription Scams Affecting U.S. Consumers

The FTC’s action against Pearl AI highlights risks of deceptive subscriptions, with ... more