Threads: The ‘Twitter Killer’ by Meta Gains Massive Popularity

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Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago.
Threads is already off to a strong start: the app received 30 million sign-ups as of Thursday morning, according to the company, including a large number of brands, celebrities, journalists and many other prominent accounts.

The mood on Threads Wednesday night felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts — and some questioning whether the app could end up being the “Twitter killer.” As of Thursday morning, Threads was the top free app on Apple’s App Store and a top trending topic on Twitter.

Threads could pose a serious threat to Twitter, which has faced backlash since Elon Musk took over the platform in October 2022 and has run it with a fly-by-the-seat-of-your-pants approach. But Twitter has become particularly vulnerable in recent days, angering users over a temporary limit on how much content users can view each day. And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads.

Here is everything we know so far about Meta’s Threads:

What is Threads?

Threads is a new app from the parent company of Facebook, Instagram and WhatsApp. The platform looks a lot like Twitter, with a feed of largely text-based posts — although users can also post photos and videos — where people can have real-time conversations.

Meta said messages posted to Threads will have a 500-character limit. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. But the app also blends Instagram’s existing aesthetic and navigation system, and offers the ability to share posts from Threads directly to Instagram Stories.