James Talarico’s victory in the Democratic US Senate primary in Texas on Tuesday shows why it would be a mistake to think Latino voters who jumped ship to support President Donald Trump in 2024 are a lost cause, according to Democratic strategist Chuck Rocha.
Rocha, who worked on Sen. Bernie Sanders’ (I-Vt.) 2020 presidential campaign and who is a senior adviser for Talarico’s campaign, told the Wall Street Journal that the Democratic Senate hopeful will win over Latino support in Texas by focusing on a populist economic message first and foremost, such as when he accused US billionaires of “stealing from the American people, stealing the wealth that we created.”
James Talarico’s victory in the Democratic US Senate primary in Texas on Tuesday shows why it would be a mistake to think Latino voters who jumped ship to support President Donald Trump in 2024 are a lost cause, according to Democratic strategist Chuck Rocha.
Rocha, who worked on Sen. Bernie Sanders’ (I-Vt.) 2020 presidential campaign and who is a senior adviser for Talarico’s campaign, told the Wall Street Journal that the Democratic Senate hopeful will win over Latino support in Texas by focusing on a populist economic message first and foremost, such as when he accused US billionaires of “stealing from the American people, stealing the wealth that we created.”
“Latinos are an aspirational people, and they want to aspire,” said Rocha. “And they are also religious people, and they’re… for economic populism.”
The Journal noted that Talarico easily bested his rival for the nomination, US Rep. Jasmine Crockett (D-Texas), by roughly 27 percentage points in Texas counties whose populations are 60% or more Latino, including counties in the southern part of the state that were longtime Democratic strongholds that swung to Trump in 2024.
The lesson of the election for Democrats, Rocha told the Journal, is “don’t write off Latinos who voted for Donald Trump.”
In a video posted on social media Wednesday, Rocha elaborated on how Talarico and his campaign secured the nomination, calling the Texas Democrat “a special candidate” who “ran the right kind of race at the right time.”
