Small Business Archivos - Parriva

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Business Insights February 13, 2026

Latino Small Businesses Are Using AI to Reinvent Their Marketing — And It’s Paying Off

Stanford data and new small-business research show Latino-owned firms are using AI ... more

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Business Insights February 3, 2026

Cross-selling done right: how Latino small businesses can increase revenue without losing customer trust

Cross-selling isn’t about pushing more—it’s about understanding the customer better. Data, examples, ... more

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

Business Cover Story February 3, 2026

Green Card Holders Shut Out of SBA Loans Under New Rule Taking Effect March 1

A new SBA rule requires 100% U.S. citizen ownership, cutting lawful permanent ... more

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

Business February 2, 2026

Valentine’s Day Isn’t Just About Love — It’s About Showing Up for Latino-Owned Restaurants

As rising costs squeeze small businesses, one night of intentional support can ... more

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Business Cover Story January 31, 2026

For Many Latino Entrepreneurs, Faith Isn’t Separate From Business—It’s the Foundation

Across Parriva interviews, Latino business owners describe how faith reframes risk, leadership, ... more

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Business Insights January 27, 2026

Brick-and-Mortar Isn’t Dying — It’s Rebuilding Itself

Physical stores are evolving into omnichannel hubs that fuel digital sales, logistics, ... more

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Business Insights January 23, 2026

California’s Restaurant Shakeout Is Accelerating — And Latino-Owned Businesses Are Feeling the Squeeze

Closures are rising faster than the national average as wages, inflation, and ... more

Small Business Growth Mistakes That Can Turn Early Success Into Failure

Small Business Growth Mistakes That Can Turn Early Success Into Failure

Business Insights January 13, 2026

Small Business Growth Mistakes That Can Turn Early Success Into Failure

From overexpansion to misread markets, these small business growth mistakes often appear ... more