Where Latino heritage meets skincare innovation for radiant beauty that’s as vibrant as our culture.
At the heart of Dezi Skin lies a deep reverence for heritage, particularly the vibrant tapestry of Mexican culture. Inspired by the founder Desi’s roots, Dezi Skin is a testament to the richness and diversity of Latino identity. Each product pays homage to the traditions, flavors, and colors that define Latino communities, infusing them with a modern twist that speaks to the multifaceted experiences of today’s generation.
Desi Perkins is the founder of Dezi Skin, a skincare brand that launched in April 2021:Â
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Background
Perkins is a beauty influencer, celebrity makeup artist, and content creator with over 7.6 million followers on Instagram and YouTube. She also founded the eyewear company Dezi.Â
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Inspiration
Perkins was inspired to create Dezi Skin by:Â
- Her family’s cultural skincare tips, including using aloe vera and boiling guava leavesÂ
- Her realization that taking care of her skin made applying makeup easierÂ
- Her desire to create a brand that celebrates diversity and her Latinx heritageÂ
- Her familiarity with the fight against hyperpigmentation and dark spotsÂ
- Her family’s cultural skincare tips, including using aloe vera and boiling guava leavesÂ
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Debut product
Dezi Skin’s debut product was Claro Que C, a vitamin-C serum that combines the star ingredient with an antioxidant cocktail of Mexican-plum, dragon fruit, and other fruits.Â
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MissionDezi Skin’s mission is to make Latino individuals feel seen, celebrated, and empowered within their community.Â
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