Connects local entrepreneurs with funding, coaching, and a like-minded community

After immigrating to Los Angeles in 1983, Jane and Raymond Wurwand self-funded their small business on $14,000 and bootstrapped it up to become the number one skin care product in the professional salon industry. Dermalogica is now a global brand, and every product is still made in Los Angeles.

Their experience in the salon industry taught them the blueprint for success for small business. It sparked their idea to support other entrepreneurs, so they created FOUND/LA, an initiative of Wurwand Foundation. They offer funding, mentorship, and educational resources for all types of businesses.