Trump’s 200% tariff threat would be ‘a real disaster’ for Europe’s wine industry

Across wine country in France, Italy and Spain one number is top of mind: 200%.

That’s because last week U.S. President Donald Trump threatened a tariff of that amount on European wine, Champagne and other spirits if the European Union went ahead with retaliatory tariffs on some U.S. products. The top wine producers in Europe could face crippling costs that would hit smaller wineries especially hard.

Europe’s wine industry is the latest to find itself in the crosshairs of a possible trade spat with the U.S.

Among those concerned is David Levasseur, a third-generation wine grower and owner of a Champagne house in France’s eponymous region.

“It means I’m in trouble, big trouble. We hope it’s just, as we say, blah blah,” Levasseur said, standing in his Champagne house as he swilled a flute of his vineyard’s bubbly. “When someone speaks so loudly,” he said of Trump’s 200% threat, “it’s about the media buzz. But in any case, we think there will be consequences.”

Like other wine sellers and exporters, Levasseur said that a 200% tariff on what he exports to the U.S. would essentially grind to a halt his business in that country.

Italy, France and Spain are among the top five exporters of wine to the United States. Trump made his threat to Europe’s alcohol industry after the European Union announced a 50% tax on American whiskey expected to take effect on April 1. That duty was unveiled in response to the Trump administration’s tariffs on foreign steel and aluminum.