This year, Mother’s Day falls on May 11. In 1914, Congress passed a law designating the second Sunday in May as Mother’s Day.
Despite concerns about the economy, consumer spending for Mother’s Day is projected to reach $34.1 billion this year. A recent survey from the National Retail Federation revealed that 84% of U.S. adults plan to celebrate the holiday, with an expected average spending of $259 per person, which is about $5 more than their budget for 2024.
What are consumers spending their money on?
The most popular gift categories remain flowers, greeting cards and special outings such as dinner or brunch.
Consumers will spend a total of $6.8 billion on jewelry, $6.3 billion on special outings and $3.5 billion on gift cards. Total spending on flowers is expected to reach $3.2 billion, while total spending on greeting cards is expected to reach $1.1 billion.
Where are consumers shopping for Mother’s Day?
Online remains the top shopping destination.
Making Mom feel special
Shoppers are increasingly focusing on meaningful gifts this holiday season. Almost half of consumers indicate that their top priority is to find a gift that is unique or distinctive. Also, experiences as gifts remain popular in the post-pandemic era, with 36% of men planning to give experiences this year, a rise from 29% in 2019.
