Defaced Billboard in Corona Links Sydney Sweeney to Proud Boys Support

Written by Parriva — August 9, 2025

As “Madame Web” star Sydney Sweeney remains mum on allegations of promoting eugenics via her American Eagle advertisement, she has seemingly stirred up even more support from far-right figures after recently gaining the favor of President Trump.

A black-and-yellow banner covering a billboard on the 91 Freeway in Corona boldly states: “Proud Boys Love Sydney Sweeney,” according to a photo that one Corona resident shared with ABC7.

The banner, which uses the neo-fascist group‘s signature colors, also references the hot-button American Eagle ad. “She has the best blue genes,” the banner says. Note “genes,” not “jeans.” It’s worth remembering that President Trump during a 2020 presidential debate ordered the Proud Boys to “stand back and stand by” when pressed about condemning right-wing violent extremists.

A representative for Sweeney did not immediately respond to The Times’ request for comment on Friday.

Earlier this month, jeans retailer American Eagle dropped a string of commercials for its latest campaign featuring the “Euphoria” star. In one advertisement, the Emmy-nominated actor who is blond says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,” she says.

Posters for the American Eagle campaign also featured the totally innovative, never-before-seen wordplay on “jeans” and genes.” A slogan reads, “Sydney Sweeney has great genes,” with the final word crossed out and replaced with “jeans.”

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