Camilo Ochoa, the millionaire from Pollo Loco who was the CDS plaza boss in Mazatlán

Camilo Ochoa Delgado, the influencer and YouTuber known on social media as “El Alucín,” was executed by at least one hitman in the bathroom of his home in Temixco, Morelos, in an incident that has shaken the digital sphere and the world of organized crime.

The alleged drug trafficker, who was 42 years old, had uploaded his last video to Instagram hours before his death, in which he ironically complained about not knowing what outfit to wear due to his extensive wardrobe.

The crime occurred around 4:59 p.m. on Saturday, August 16, in the Lomas de Cuernavaca neighborhood. A hitman broke into his home and shot him several times.

Ochoa’s body was found in the bathroom, where he had apparently tried to take refuge, as evidenced by the multiple bullet holes in the wooden door. His 32-year-old wife was the one who notified authorities.

Camilo Ochoa’s life was a mixture of luxury and criminal activity. He was the nephew and son of the founders of the successful El Pollo Loco restaurant chain in Guasave, Sinaloa, a business that made his family millionaires.

Despite having grown up in affluence, Ochoa decided to become involved with organized crime, confessing that the “adrenaline rush” of kidnappings led him to join the Sinaloa Cartel in 2014.

Within the cartel, he rose to become a plaza boss in Mazatlán and a collaborator of Dámaso López Núñez, “El Licenciado.” He also boasted of being an independent drug trafficker with contacts in Colombia. His criminal career ended, according to his version, after he was arrested in 2015 and sentenced to seven years in prison.

Camilo Ochoa’s execution came as no surprise to those closely following the situation of organized crime in Sinaloa. His name appeared on a list of 25 influencers involved in money laundering for Los Chapitos and/or La Chapiza, which was distributed in flyers dropped from small planes in Culiacán in early 2025. Several of the names on that list have already been killed.

Ochoa denied accusations of having ties to the “Los Chapitos” faction, but in the narco-war between La Mayiza and La Chapiza, he leaned toward the latter.

As part of the retaliation, at least five El Pollo Loco branches in Nuevo León were attacked with firebombs, in what authorities believe were acts related to him.