From ‘school-to-warehouse pipeline,’, the new Amazon strategy to recruit Latinx

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Amazon reportedly plans to recruit graduating high school students to staff its warehouses as it battles other companies for workers in an extremely tight labor market.

The e-commerce giant will begin the hiring push next month – with company representatives set to tout Amazon’s perks and benefits at schools throughout the US and Canada. The push comes as a consortium of unions claimed that Amazon had a poor workplace safety record, which Amazon said in a statement to the press it was working to improve.

The company’s high school recruiting efforts will include appearances by Amazon recruiters at hundreds of high school career days and an emphasis on college tuition support offered to workers, The Information reported, citing a person briefed on the plan.

Amazon and other companies are attempting to ramp up hiring as the economy reopens during the COVID-19 pandemic. But tight labor conditions have complicated the task, with US unemployment hovering at just 3.6%, according to the most recent jobs data.

In March, there were more than 5 million more job openings than there were available workers to fill the roles.

Amazon is competing with big-box retail rivals such as Walmart and Target, who are also boosting benefits to lure new workers.