One of the largest Mexican pharmaceutical companies, Farmacias Similares, plans to enter the U.S. market next year. Its CEO, Víctor González Herrera, realized the potential of his brand when he saw people in Los Angeles wearing the iconic t-shirt that is very famous in Mexico and other Latin American countries.
Dr. Simi, a plump, bespectacled figure, has become an icon in the world of healthcare with his low-cost medicines, his pharmacies that have equally affordable offices, and thousands of establishments throughout Mexico.
With more than 60 million Latinos living in the United States, representing 18.9% of the country’s total population, according to the United States Census Bureau, González Herrera saw enormous potential to expand the brand northward. This recognition has prompted Farmacias Similares to enter the U.S. market with a new store format: Similandia. Unlike traditional pharmacies, Similandia focuses on the sale of souvenirs and OTC products, that is, those that do not require a prescription.
They will soon begin to experiment with other online services and then move on to physical spaces.
Non-profit companies are the largest sellers of avocado in the US
24 Years After the Attack, These Are the Mexicans Who Died on 9/11
Miguel and Omar Treviño Morales, former leaders of Los Zetas, escape death penalty in the US
Officer Becomes Hero After Rescuing Grandmother and Baby from Blaze
IMMIGRATION
Trump Gets Rejected by South Korean Workers Detained in Mass Immigration Raid
BUSINESS
3 Keys to Inspire and Guide Your Startup Team in Times of Uncertainty
Tips on How Short-Form Video Can Transform Your Business Growth
Want to Be Your Own Boss? Don’t Fall Into the “Do-It-All” Trap
Google’s “Nano Banana” AI Tool: How Gemini 2.5 Flash Image Transforms Photo Editing