Bad Bunny headlined the Super Bowl LX halftime show, a performance that transformed the Levi’s Stadium stage in Santa Clara, California, into a celebration of Latin identity for millions of viewers worldwide.
The show took place on Sunday, February 8, during the game between the New England Patriots and the Seattle Seahawks and marked a new milestone for the presence of Latin music at one of the most important sporting events on the planet.
The halftime show, headlined by Bad Bunny, was constructed as a visual and musical journey imbued with Latin American culture. From his appearance on stage, the Puerto Rican artist made the tone of the performance clear by declaring, “How wonderful it is to be Latino!”—a phrase that served as a manifesto for what was to come.
The stage was transformed into a field set up on the playing field, where the singer, dressed entirely in white and accompanied by dozens of dancers, performed “Tití me preguntó” and other well-known songs. The staging combined massive choreography with a visual narrative that sought to portray customs and scenes of daily life in Latin America.
Within this exploration of Latin identity, Mexico occupied a special place in the show’s narrative. Without explicitly mentioning it from the start, Bad Bunny incorporated cultural references that were easily recognizable to the Mexican audience, organically integrating them into the visual and symbolic concept of the show.
Mariachi Las Divas
The show began with a performance by Mariachi Las Divas, an all-female group that has won Grammy Awards and has established itself as a symbol of traditional Mexican music.
Villa’s Tacos and the Mexican Flag
In one of the show’s most talked-about scenes, Víctor Villa, owner of Villa’s Tacos in Los Angeles and son of Michoacán immigrants, appeared preparing tacos at a stand decorated with references to Mexican popular culture.
Emiliano Vargas and Boxing
The sport also had Mexican representation on stage. Emiliano Vargas, a Mexican-American boxer and son of former champion Fernando Vargas, joined Bad Bunny and Puerto Rican Xander Zayas during one of the show’s segments.
The mention of Mexico in the message of continental unity
