Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They’re a permanent addition to the company’s Oreo lineup.
It’s the first time Mondelez has sold sugar-free Oreos in the U.S. They’re already sold in Europe and China, the company said.
Mondelez said consumers are increasingly seeking what it calls “mindful indulgence,” and the new Oreos will fill an existing gap in the market for sugar-free sandwich cookies.
Others have also noted the trend toward healthier snacks. In a report earlier this year, the market research company Circana found that a majority of Americans are seeking out snacks they consider “good for them.” Conagra Brands, which makes popcorn and Slim Jim meat snacks, said in a recent snacking report that Millennials and Generation Z consumers, in particular, are seeking portion-controlled and wellness-focused snacks.
Coca-Cola Zero Sugar, which was introduced in 2017, saw sales jump 9% last year, while original Coke sales grew just 2%. Mondelez is also facing competition from Hershey, which sells zero sugar versions of Reese’s Peanut Butter Cups and other candies, and Voortman, a sugar-free wafer cookie brand.
Mondelez said it spent four years developing no-sugar Oreos so it could ensure the cookies still tasted like the originals. For sweetening, the Oreos contain maltitol, a type of sugar alcohol that’s also found in some fruits and vegetables; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, a synthetic sweetener.
