How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.
Hispanic- and Latino-identifying consumers accounted for 32.5% of Constellation Brands' sales in ... more
Francisco Castro was born in El Salvador. He came to the United States at age 15. He attended California State University Northridge where he obtained a B.A. in Print Journalism. He has worked in newspapers, web, magazines and public relations. Previously, he spent four years as the Metro Editor for La Opinion, the largest daily Spanish newspaper in the West Coast. Before that, he was a reporter and Metro Editor for Hoy Newspaper, a Spanish weekly in Los Angeles.
Hispanic- and Latino-identifying consumers accounted for 32.5% of Constellation Brands' sales in ... more
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